With the 14-year-old slogan now being put down, the USA's gambling capital may possibly get a new catchphrase.
The community of Las Vegas is still feeling the gloom of the massacre that occurred early this month, and the city officials are searching for other ways to keep the local economy growing by keeping the city enticing for tourists.
An estimate of 43 million people visit America's gambling hub annually.
According to a report by the Associated Press, the city officials have temporarily but indefinitely taken down the city's famous catchphrase, ‘What Happens in Vegas, Stays in Vegas'.
The ad agency, R&R Partners, which was hired by the Las Vegas Convention and Visitors Authority, have decided to retire the slogan because it was deemed insensitive and inappropriate in the aftermath of the tragic shooting massacre that left 58 individuals dead and hundreds injured on the Las Vegas Strip.
R&R Partners CEO Billy Vassiliadis said that the slogan has been hugely popular since it was released to the public in 2002.
A short Twitter catchphrase #Vegas Strong is currently the temporary slogan being used until the agency decides to bring back the original slogan or comes up with an entirely new one.