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BankrollMob Forum » News » Unibet buys Bet24 for €13.5 million!

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Unibet buys Bet24 for €13.5 million!

Tags: bet24, denmark, malta, mtg, unibet
Posted on Thursday, April 12, 2012 by "T".
Yesterday it was announced that Unibet, a Swedish betting company, has bought the well-known MTG-owned gaming site Bet24 and its activities for approximately €13,5 million. The 45 employees working at Bet24 today will now be relocated to Unibet's office on Malta. Unibet will run both trademarks separately in the beginning, but in 3-6 months time they hope to have all Bet24's customers integra[...]   Read more » Unibet buys Bet24 for €13.5 million!

  12-Apr-12, 08:46   #1
Unibet buys Bet24 for €13.5 million! 0 

Joined: May '08
Location: Lithuania
Age: 33 (M)
Posts: 9867
not sure if this was necessary- i think unibet could have easily entered the market with a newly created brand themselves or just expanded with a very well known unibet brand itself? i am sure the regulations in denmark wouldn't be a big issue for such a well known brand/company?

  12-Apr-12, 11:56   #2
Joined: May '09
Location: Spain
Age: 43 (M)
Posts: 1261
I think is a good move and 13.5 million seems accurate. Step by step Unibet grows, better do it slowly than a crazy quickly grow, as we have seen in many sites.

  12-Apr-12, 12:36   #3

Joined: Apr '09
Location: Portugal
Age: 38 (M)
Posts: 4802
“Relocated employees”? Better think about fired employees, who will take his entire life in Sweden and change to Malta? I would say a max of 2%, which means that, from all the 45, only one will keep the same job. At least let us users/players take some profit out of this, if they will be better from now on after this business, let’s see how they will improve in the online poker scene.

  12-Apr-12, 16:18   #4

Joined: Feb '10
Location: Suriname
Age: 41 (M)
Posts: 1189
Well I hope that there will be more promotions on the unibet's platform, because they have little on promotions, they need some strong marketing activities.

  12-Apr-12, 21:21   #5
Joined: Dec '11
Location: United Kingdom
Age: 32 (M)
Posts: 707
i dont play on unibet but they sponsor some prominent football teams. as for employees relocating, employees do this all over the world.if some one wants their job bad enough they will relocate as its not that easy to find a job anymore

  13-Apr-12, 04:59   #6

Joined: May '08
Location: Germany
Age: 53 (M)
Posts: 6461
And another room gone. But it looks like a good dealto me. Both companys have the whole range of online gambling on offer, poker, casino and sports betting.

  13-Apr-12, 06:41   #7
Joined: Apr '11
Location: Romania
Age: 29 (M)
Posts: 6668
I recently made an account on UNibet and frankly i really like that platform so it's god to hear it will have even more players on it.

Also they recently launched Fast Poker, so it could become a serious player on the poker market Smile

  13-Apr-12, 13:13   #8

Joined: Jan '08
Location: Canada
Age: 30 (M)
Posts: 2697
I got the free bankroll on Unibet awhile ago. I won like $400 and they gave me trouble cashing out , took them 3 weeks to cashout to Moneybookers but I did get the money.

  14-Apr-12, 08:58   #9

Joined: Dec '11
Location: Germany
Age: 28 (M)
Posts: 163
"I got the free bankroll on Unibet awhile ago." how can you get free bankroll at Unibet? i have acc there already.. but i have never seen a no deposit free bankroll on Unibet anywhere.

  15-Apr-12, 17:30   #10
Joined: Dec '09
Location: Sweden
Age: 31 (M)
Posts: 1
Thats good news!Ive heard that bet24 was blacklistet but if Unibet owns it now it probably is back in buissnes=)

  28-May-15, 15:32   #11

Joined: Apr '12
Location: Hungary
Age: 34 (M)
Posts: 5471
Usually there is a good reason why one establishment is backlisted, though I was registered here back then I didn't have any notable problem with them.
And as I see there won't be any problem with them in the future since they ceased exist. Now the question is why was a link to this from Viktor Bloom's twitch article? Some foreshadowing I guess...

  30-May-15, 14:42   #12
Joined: Mar '12
Location: United Kingdom
Age: 39 (F)
Posts: 2249
Being in the UK I have not heard of bet24 but there seems to be a theme going on that the smaller gambling sites are being taken over by the bigger sites who are then being bought up by big financial organisations.

  3-Jun-15, 19:30   #13

Joined: Apr '12
Location: Hungary
Age: 34 (M)
Posts: 5471
Well, it's part of the economic common sense that big fishes eat up the little ones at one point. We could call the one above to a neccessary market consodilation because Unibet is still active in most of the european market anyway. Altough they are not buying licences left and right.

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