Yesterday it was announced that Unibet, a Swedish betting company, has bought the well-known MTG-owned gaming site Bet24 and its activities for approximately €13,5 million. The 45 employees working at Bet24 today will now be relocated to Unibet's office on Malta. Unibet will run both trademarks separately in the beginning, but in 3-6 months time they hope to have all Bet24's customers integrated to its own platform.
The main reason why Unibet purchases Bet24 is to strengthening its position in the recently regulated Danish market.
"We can't give any numbers at the moment, but we hope to double the turnover on the Danish market. We wont't be far behind the biggest operator on the market, which is a a situation we are satisfied with, but of course our aim is to become the biggest operator on the Danish market," said Unibet's CEO Henrik Tjarnstrom.
"The sale of Bet24 is in line with our focus on our core broadcasting operations, said MTG President and CEO Hans-Holger Albrecht. "We have developed and expanded our online betting and gaming businesses over the past seven years as the industry has become more and more competitive. Unibet is one of the largest and most established players in the European market and therefore provides an attractive platform for Bet24 customers and for the further development of the business."
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