They catch up on you eventually. I want to tell you a story that happened to me recently. My other half is away for a few days on business and so I had my little one to myself for a while.
One day my mother in law invited us round for dinner. Now I need to let you know, she is a fairly decent cook but one thing she does is a lovely Sunday roast. The meat is best, especially beef and she puts it in for hours so that when you put it in your mouth, it melts. Beautiful!! So I am round there eating and the beef is so tough it asked me for a fight, twice.
There is a stack of it, I can barely chew it and the little one just spits it out and says she doesn't like it. Cheers kid! Something else you should know, the in-laws never eat meat the next day so I get it all wrapped up and can have it in sandwiches for the next three days.
What am I supposed to do? They invite me round. They make sure I have plenty for sandwiches. And they spend a small fortune on it. The mother-in-law says it's a bit tough and I don't have the heart to agree with her, so I tell her it is lovely to spare her feelings. Because I am nice like that.
Later on at home I am talking to the other half. I mention how tough the meat was. We say our goodbyes. Later in the evening I send him a text saying "by the way, I didn't tell your mum I didn't like the meat, I told her it was nice". Only instead of sending it to the other half, I sent it to the mother-in-law by mistake. She wasn't happy but I told her it was a joke. She didn't believe me. She didn't believe me because the story didn't make sense.
The same can be said of poker. If you are lying (bluffing), your story needs to make sense. People need to believe the bets you are making are representing the cards you are trying to make them think you have.
If they don't then you can be sure sooner or later a good player is going to disbelieve your story and pick you off fairly easily. When bluffing, don't go blindly all in. Think about what you want your opponent to think you have and adjust your bets accordingly.
If not you, who? If not now, when?