A recent study conducted by a online casino site examined Instagram posts written by users from all over the world to see what the Millennial Generation think and feel about the topic of gambling, and the results were clear: the individuals of today feel gambling in a positive light.
The company probed deeper into what the millennials think and feel through Instagram via the hashtags associated with gambling and gaming tournaments, and they utilized AlchemyAPI to see whether the posts had negative or positive user outlook.
As a conclusion, the study found that millennials have a totally positive opinion when it came to gambling. In the study, the breakdown of the results (by number of Instagram hashtags) was:
33,926 - number of Instagram hashtags that say positive thoughts about gambling
9,636 - say negative thoughts about gambling
8,309 - say they were neutral about gambling
4,776 - number of gambling-related hashtags that were undetermined.
The researchers also looked into the individual hashtags and they noticed that there were two categories of gaming hashtags which had the most positive overall opinion: slots and bingo. On the other hand, the hashtags of roulette and LA Poker Classic were the two categories that were seen to have the most negative overall judgment.
Last but not least, the study showed that Canada, France, Great Britain, Germany, Japan, Spain and the United States had the most positive gambling opinions on Instagram, whereas countries such as Chile and Pakistan had more negative thoughts regarding gambling.
A question to the readers: Have you ever posted on social media about anything related to gambling? If so, were they positive or negative?