The goal is obv. to play as much as possible. The prizes are, considering the buy ins you need to play, very juicy IMO.
Especially seeing I still have a reload bonus to clear, I'll definitely go for it.
Sadly I can only play for the micros leaderboard, would have loved to give the medium leaderboard a go seeing the top prize is $500, but with that rake I'd need a roll of at least $150-$200, which isn't the case right now unfortunately.