Amaya is looking to change the marketing strategy for PokerStars as it has recently dropped endorsement from their brand ambassadors. The company has officially stated that their brand marketing strategies will focus mainly on in-site offers.
Highly popular sportsmen like Christiano Ronaldo and Neymar Jr. (picture) have become the face of promotional material of the gaming company. However, in a[...] Read more » PokerStars Drops Use of Sports Stars as Part of Marketing Strategy
I hope that poker Stars finally decided to go back to what has worked for them for a long time, really valuable promotions to its players, both existing and new. But with Amaya as owners I do have many doubts that this is the case. Probably many new lame promos are on the way.
Joined: Dec '12
Location: New Zealand
Age: 34 (M)
Posts: 504
i wonder if they are dropping fatima? she was the only one of these 'sport stars' ambassadors that played the ept circuit and created her own following. I do like they are getting rid of ronaldo and neymar who seriously dont need the money but I will like this idea even more if they cash is put into some decent promos for once
Joined: May '09
Location: Croatia
Age: 39 (M)
Posts: 22449
when I write about this before,that I dont understand why they take so much ambassadors,every poker site,especially poker stars,then people gave me thumbs down and now we can see that they leave this strategy!why the hell I would play more or come on some site,just because ronaldo is ambassador?!now they see that they pay them a lot and there is not such a big influence from that!
Joined: May '08
Location: Lithuania
Age: 40 (M)
Posts: 10090
ha at last dudes form stars hq have read the words the wise dude pochui wrote and decided to ditch ronaldo with thong and ronaldo without a thong sort of promotions and maybe, just maybe instead give a free $0.10 sng tourney with massive pr on all major tv channels to make their players feel special
I can understand why. They are wasting their money paying these guys that are already rich millions to get more people to play on their site. But they already have the player base and more than enough traffic so they should focus on making their already existing players more loyal by giving back some of the rake they take to the regulars and the casual players.
Hopefully that budget will be put to better use in the future, cause right now PS sucks promotions wise. They haven't had a deposit promo in over 6 months...
I remember the tournament from Cristiano Ronaldo ... it was pretty frustrating but I remembered it ... I hope that new tournaments and promotions will be interesting and contribute to good wins and players will remember this as a good event ... good luck to all BRM players at PokerStars
Joined: Mar '09
Location: Greece
Age: 47 (F)
Posts: 14191
About time someone to realize thats instead of throwing the money to all these ambassadors would have been better to throw the money in the site in terms of promotions and free offers.
They must be having a drop in numbers, and decided to change their strategy.
The only good recent deposit promotion recently from Amaya was win a seat giveaway for the Sunday Million Anniversary 600 tickets in total. They should focus more on player incentives and bring back more free rolls.
Kek, they starting to cheapen out in da markateing department - seems like some cash flow issues raised its ugly head or the corporation just became cheaper than ever when it comes to raising awareness via marketing... They were always cheap bastards.
Joined: Jan '17
Location: Lithuania
Age: 66 (M)
Posts: 1756
I am a customer of pokerstars long time and i never understand why this ronaldo and neymar was promoted, no use for me as player, i better liked when they offered a ticket for deposit or some money when you deposit with code. Better start doing this again all will be happy
Joined: Mar '11
Location: United Kingdom
Age: 55 (M)
Posts: 7371
I have never understood why these big poker companies would want to pay any of these stars to advertise their product. For me it was a complete waste of money and i am not shocked that they have stopped doing it
I would never make my decision to play on a site based on what celebrity does commercials for them here in Germany they had Boris Becker a guy who was famous for his Sports career like 20 years ago nowadays most people now him for humping in the utility closet i really don't think anyone has ever sayed Hey Boris Becker is affiliated with them i gotta play there
Joined: Aug '10
Location: Germany
Age: 53 (M)
Posts: 2219
I loughing out loud when i read that a poker room signed up a sport star as a new ambassador. What a strategy is that, which player play on a site only with a sport star in their ambassador team? To reach more public is ok as a strategy, but i think good promotions are more important for a poker room.
Joined: May '08
Location: Germany
Age: 59 (M)
Posts: 6787
I guess they aim at people that have not played online poker before. So some fresh money can come into the eco system. Little point in just getting established players to switch from room A to room B, and when room A steps up their promotions, back to them.
Posted by Odysseus101: I was holding out for Pete Rose, or maybe the 1919 Black Sox to be ambassadors.
Shoeless Joe Jackson might take the opportunity right away, who knows? One thing for sure prominant sport figures in prominant hobby games are not usually equals with more income for the company who is commissioning them.
Joined: May '08
Location: Lithuania
Age: 40 (M)
Posts: 10090
yeah there is the need to add fresh blood to the party, but i doubt that there is a lot of dudes left out there who haven't tried the product as long as they have at least a very small interest... so maybe new markets, or old markets which have restrictions are the only real hope to increase the new players numbers.
They obviously need to go back somehow in to the USA but it's not going to happen easily and fast... Plus probably the brick and mortar gambling businessmen - vegas - there spending much more money on lobbyists to work the politicians than their online counterpart - or Amaya willing to spend. Until this not changing it is going to happen what vegas wants.
Joined: Mar '16
Location: Macedonia, The former Yugoslav Republic of
Age: 49 (M)
Posts: 2527
The betting restriction is all around I have accounts on many online betting bookmakers almost everyone started to limit my bets I do not know what is happening betfair,unibet,bwin,888,bet365, they receive bets on a small amount of money as 0.5 euro or a maximum of 1 euro I have a few friends who are also limited in bets It will not be strange if poker stars have restriction
BankrollMob Forum » News » PokerStars Drops Use of Sports Stars as Part of Marketing Strategy
I have a few friends who are also limited in bets It will not be strange if 
