For the creation of their content, including the content that will animate their advertising messages, brands and companies have a plethora of reservoirs to draw from, serving at full capacity to set a different tone and look to their online and offline communication.
Even the gambling industry has a valuable opportunity to renew itself, to enliven its online content with narrative elements dra[...] Read more » The effectiveness of archetype-driven communication for the gambling industry
Joined: May '09
Age: 37 (M)
must read everything,because its big text and dont understand what they talking in whole news!as I read on first and will look what you use,what you play and how they will follow you and then to offer in what are you most interested in?!
Dunno, seems like they try this type of manipulation with promos that feature big jackpot wins and winners, yet we almost never see flesh and blood humans behind these adverts, they just tell us that 'a player' has won 'a big prize' and they are 'very happy'. No photo, no video, no proof that it actually happened - just mentioning it so next time when you see a jackpot slot you will be thinking that you could be lucky as well in the end. Very manipulative IMO.
Posted by dule-vu: Thats what I say every time about news from bitstarz site!they just publish how somebody got big win at their site and not a single word about winner!every time same story!
It's possible these are true stories and not just a marketing scheme for any online casino, still they won't make me think about playing on those sites. It's an ineffective form of communication, especially when they don't put a proof next to these tales...