Rebranding is a strategy in marketing in which a new name, symbol, design, term, concept or combination thereof is created for an already-established brand with the intention of creating a new, differentiated identity in the minds of consumers, investors, stakeholders and competitors.
With that said, did you know that Microgaming has rebranded to Apricot?
In the world of online gaming, everyon[...] Read more » Microgaming rebrands to Apricot
Joined: Jan '14
Location: Romania
Age: 45 (M)
Posts: 13707
this is interesting because it is possible that Microgaming will lose popularity with this change, but here those who are owners decide, because it is their investment. I wish them a continued success.
Joined: Jan '14
Location: Romania
Age: 45 (M)
Posts: 13707
I'm thinking about the name change and the players' decisions to play or stop playing here, anything is possible. Now I don't know, normally the players remain loyal, but there can also be unpleasantness that can intervene in the customers' choices.
Joined: Jan '14
Location: Romania
Age: 45 (M)
Posts: 13707
their numbers will show if it was good or not. At the end of the year, it will be shown if it is the right choice and they are on the plus side. That's if we have some figures, otherwise we won't know.
Joined: Jan '14
Location: Romania
Age: 45 (M)
Posts: 13707
there were cases where something like that happened, nothing is impossible, because there are many cases in this world, where certain decisions were taken wrongly and they had to lose.
Joined: Oct '15
Location: Costa Rica
Age: 60 (M)
Posts: 37
In the gaming industry, renovations, functions, alliances, among others, are necessary to stay current and executives must be alert to the signs of change in the industry if they fail to do so and make the necessary adjustments that will lead them to fall behind or disappear.
Joined: Feb '18
Location: Lithuania
Age: 32 (M)
Posts: 447
Apricot Investments is changing its name to show that it wants to offer more investment choices. At the same time, it wants to keep the good reputation of Microgaming and improve its online gaming services.
Joined: Dec '14
Location: Greece
Age: 41 (M)
Posts: 2289
Good luck with this rebrand change , may things are more profitable for them in the future . Although I have to admit I like things to remain the same , I don't like when my favourite brands change names , but if it's essential , then find by me . Sometimes these changes come when they are bought by other companies , other times for other reasons . Anyway good luck with this change
Joined: Jan '14
Location: Romania
Age: 45 (M)
Posts: 13707
I also don't agree with changing the name if he is successful, but everyone has their own things to arrange, businesses, ideas, etc..., that's why they choose to do certain things like this.
