888 Holdings has become the Main Sponsor of Dinamo Bucharest Football Club.
As stated in the deal, 888 shall sponsor and co-produce content in support of Dinamo Bucharest.
888 branding and logos will be featured on the team's shirts and training equipment, as well as throughout the club's home ground, Stadionul Dinamo.
888 will also work to create content for Dinamo's YouTube channel.
Pedro Barreda Cabanillas, Director International Marketing & Head of Sponsorships at 888, said:
"We are delighted to announce our sponsorship of Dinamo Bucharest, one of the most successful football clubs in Romania. As a sizeable employer in Bucharest, and strongly committed to supporting our local communities and the Romania market, we are excited to support the team this season and play a key role in this chapter of its long history."
Vlad Iacob, General Manager of Dinamo Bucharest Football Club, said:
"We are pleased to welcome 888 as our main sponsor, ahead of the start of the upcoming season which begins this weekend. With deep ties to the Bucharest and Romania, 888 shares our desire for Dinamo to succeed and get promoted to Liga I this season. We look forward to working with the team in the coming months."
The sponsorship represents one of many platforms in the country where 888 will begin to showcase its new global brand positioning - Made To Play - in the coming months.
About 888 Holdings
888 Holdings plc (and together with its subsidiaries, "888" or the "Group") is one of the world's leading betting and gaming companies. In 2022, the Group acquired the international (non-US) business of William Hill to create a global industry leader.
Headquartered in Gibraltar, and listed in London, the Group operates from 15 offices around the world and employs approximately 12,000 people worldwide.
The Group's mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives. It achieves this by developing state-of-the-art technology and content- rich products that provide fun, fair, and safe betting and gaming entertainment to customers around the world.
Source:
https://insidersport.com/2022/08/04/dinamo-bucharest-develops-content-strategy-in-888-partnership/
https://europeangaming.eu/portal/latest-news/2022/08/05/119218/888-signs-sponsorship-deal-with-dinamo-bucharest-fc/
