BankrollMob Betting News

Playtech has successfully launched its Sportsbook in the Swedish market, thanks to a partnership deal with global online gaming brand 10bet.

Having achieved success in the UK market for over 20 years, 10bet announced Playtech as the exclusive provider of its sportsbook for its UK operations in June 2023. This beneficial partnership has now expanded into Sweden, where players from across the country can benefit from Playtech's Sportsbook, which provides real-time news, statistics and analysis as part of an unrivalled customer experience.

Playtech's Sportsbook authorizes 10bet to customize and improve communication with its players, thereby allowing for a greater user experience. The increased scope for bonusing as part of expanded capabilities in Playtech's Sportsbook is an extra reward for players.

The launch of Playtech's online Sportsbook across 10bet's platforms has proved to be a success, with a notable increase in monthly turnover in the months after the launch. Playtech's Sportsbook has helped 10bet rack up an average revenue increase of 33.5% this year, with profit margins increased to 9.65%, despite operating in such a mature market.

Sergey Harutyunyan, VP of Sales and Customer Development at Playtech, said:

"It's fantastic to see the impact Playtech's Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players. With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players. This has been an exciting development for our Sportsbook offer, and we can't wait to see what our partnership will bring next."

Yuval Klein, 10bet Spokesperson, said:

"We are truly amazed by the results we're getting so far with the Playtech Sportsbook. It was one of the most successful bets we've made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech's Sportsbook has been a great move for 10bet players. We look forward to our continued collaboration and shared success with Playtech over the coming months and years."

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