Betsson Sport, the premium betting company known for its ongoing support and commitment to sports, has become an official title sponsor of Serie A soccer club Torino FC.
This is the latest one in a long line of sponsorship deals from Betsson, which usually focuses on Italy or Latin America.
The partnership, described as a "new chapter" for both parties, allows them to "work to bring passion, a value that distinguishes both, to the world of football, as well as numerous innovations in favor of Granata fans thanks to unique and engaging collaborations."
This partnership with Torino marks a key early expansion, noting that it was just last month when Betsson.sport first launched in Italy, with football legend Francesco Totti confirmed as its ambassador.
Torino FC commercial director Lorenzo Barale said:
"We are very happy to welcome Betsson.Sport to the Granata world. Through this partnership, we will tell numerous engaging stories for our fan base, also accompanying Betsson.sport in their mission to give greater resonance for all sport, not just football."
Betsson Group's managing director for Italy Stefano Tino said:
"This partnership with Torino FC is a significant step for Betsson Sport in consolidating our presence in the Bel Paese. We are proud to collaborate with one of the most prestigious teams in Italian football, where passion has always played a fundamental role, making the difference. For us at Betsson Sport, making a difference is fundamental and we are investing and will invest in football as a vehicle to spread our message; we wish to become protagonists in the sporting panorama, in all its facets, and we hope to succeed thanks to our collaborations and targeted activities."
In a similar move back in January, Betsson secured a deal to become the new global main sponsor for Atlético Nacional, Colombia's most successful football club.
About Betsson
With over 20 brands in the portfolio, including Betsson.com and NordicBet, the Swedish Betsson Group is one of the biggest references in online gambling in the world, delivering entertainment and fun for more than 50 years.
In Brazil, Betsson is the first and only licensed operator in the Brazilian market for sports games, in partnership with the Jockey Club of Rio Grande do Sul.
The Betsson brand has recently undergone significant geographic expansion, particularly in Latin America, highlighted by notable sponsorships such as being the main sponsor of three of the region's most esteemed football clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.
Source: https://europeangaming.eu/portal/latest-news/2024/04/18/157331/betsson-sport-partners-with-torino-fc/
