At the start of the Main Event, 346 players, full of expectations, took their seats at the Empire Casino in London. After 3 days of poker, 22 players remained and the big favorites to win the tournament were Phil Ivey, Viktor Blom (Isildur1) and Roland de Wolfe. However, only Roland de Wolfe (WSOP bracelet winner, EPT and WPT titles) made it to the final table. At the final table, de Wolfe continued playing very well and stayed in the top of the field for quite some time, but after losing 2 all ins against Nicolas Levi, he was short stacked and about to go out of the tournament. But somehow he still managed to stay alive while Nicolas Levi, who took the most of his chips, got knocked out in 5th place. Roland de Wolfe was, however, eliminated shortly after in 4th place.
After the elimination of Roland de Wolfe, Ronald Lee, Fabrizio Baldassari and James Bord were the 3 last men standing. Lee took the command of the match almost straight away, and for some time, it almost seemed like his aggressive style of playing poker would pay off and give him the win. But unfortunately Lee's winning streak came to and end when his ace-king was outdrawn by Baldassari's ace-four. After this, Lee lost the concentration and stopped playing his game, which had paid off so well before. It didn't take long before Lee was sent off the rail.
The heads-up match between Fabrizio Baldassari and James Bord was a quite even at first, but after a few mistakes by Baldassari it was all about James Bord, who had many loud friends and fans cheering for him at the Empire Casino. Everything came to and end when both players picked up pocket pairs and got all their money into the pot - Bord with 10's and Baldassari with 5's. Bord's pocket 10's stood up all the way to the river and the crowd went nuts, cheering for their fellow countryman.
For the win James Bord received £830,401 and the coveted gold bracelet. Fabrizio Baldassari received £513,049 for his second-place finish.