Leading gambling technology company Playtech has announced on Thursday that they have signed a non-exclusive sports wagering alliance with Novomatic Americas, a wholly-owned subsidiary of Europe's biggest VLT supplier Novomatic AG.
The strategic partnership shall see Playtech's sports wagering kiosk (SSBT) systems delivered through Novomatic ActionBookTM, the US market's most popular sports wagering kiosk. Novomatic ActionBookTM, which already supplies DraftKings and Penn National among others, is active in 11 states and 49 different locations across the US. The partnership deal also sees the parties jointly market Playtech's Mobile Sportsbook and Player Account Management (PAM) software to potential customers.
This agreement is the latest deal since Playtech entered the US market in 2020, with the company already supplying its services to Bet365 and Entain in New Jersey. Earlier this month, Playtech also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania.
US Managing Director at Playtech Jonathan Doubilet said, "We're delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech's ability to partner with leading companies and leverage its scale in the rapidly growing US market."
President and CEO at Novomatic Americas Rick Meitzler added, "We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBookTM. We are confident that Playtech's proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBookTM's status as the US market's most popular sports wagering kiosk."
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Source: https://www.playtech.com/news/playtech-signs-strategic-partnership-novomatic-americas