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BGC encourages Sports Sponsorship to promote Safer Gambling

Tags: BGC, responsible gaming, safe gaming, UK.
Posted on 17 January 2022 by "T".

The UK's Betting and Gaming Council (BGC) issued a call for operators involved with sports sponsorship to also promote the importance of safer gambling.

According to the Betting and Gaming Council, a further push to promote safer gambling must go "hand in hand" with bookmakers' sponsorship of sports such as football, darts and racing.

BGC chief executive Michael Dugher said it was crucial for his members to continue to emphasize the importance of safer gambling with the UK government's review into the 2005 Gambling Act which is set to become clearer this year.

Each year, BGC members provide the following in sponsorship:

  • horse racing with £350m (€417m/$471m) in sponsorship, media rights and levy payments
  • £40m is spent on sponsorship across the English Football League (EFL)
  • £10m on darts and snooker
  • £2.5m in rugby union

The financial support has proven to be significant during the coronavirus pandemic, and it also highlighted the importance of the work its members do to help promote safer gambling amongst sports stars and fans, said the BGC.

Many initiatives have already been encouraged by BGC members with regards to safer gambling, which includes:

  • Ensuring that 20% of TV and radio adverts are on the subject
  • The £10m Young People's Gambling Harm Prevention Programme delivered by GamCare
  • The Young Gamers and Gamblers Education Trust

All these in addition to a new code of conduct for football clubs on social media channels preventing the creation of posts that link to gambling websites.

Dugher said, "Our members are proud to provide financial support to sport in a variety of ways, but it's also important that this goes hand-in-hand with our work on promoting safer gambling. Around 30 million people in Britain - half the population - enjoy a flutter, and the vast majority do so safely. As we wait for the Government to publish its Gambling White Paper, I hope that promoting safer gambling continues to be an integral part of the betting and gaming industry's commitment to supporting sport."



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3 comments on "BGC encourages Sports Sponsorship to promote Safer Gambling"

 CALICUL17/01/2022 11:27:58 GMT
This is beneficial because people will know more details to protect themselves from these unsafe games. This strategy must be well maintained and people will have more confidence. This thing brings customers, profit, players will have more confidence and will be very good.
 antonis32121/01/2022 05:38:33 GMT
Safer gambling , why not Smile Advertisements to make people be more carefull with gambling , so as to protect the younger is fine by me . Teens or younger people have access to their parents money nowadays , the could start gambling from very young age , so some prevention measures or good advertisements is for a good cause

I checked the causes where they gave money , most money went to horse racing not to football , strange to me it seems .
 dule-vu21/01/2022 07:07:41 GMT
on lot of ways they want to restrict gambling in uk or just to put some safty things that people cant spend lot of money on it!some of them are good,some of them are bad!

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