The Merkur UK Community project, funded by Merkur Group UK and its high-street customers, has awarded £10,000 ($12,923.10) to England Hockey's "Pick up a Stick" campaign. Carrying the motto "Play: Celebrate: Inspire", the initiative aims to identify and nurture future Olympians.
The 2024 Summer Olympics shall start on July 26 in Paris, and England Hockey is leveraging the event's momentum to increase awareness and participation in the sport across all levels. The goal is to create a lasting Olympic legacy through increased engagement. This partnership highlights Merkur UK's commitment to supporting grassroots sports and fostering the development of future Olympians.
Tony Boulton, Merkur UK's Director of Public and Political Relations, has overseen the launch and implementation of Merkur Community.
Confirming the latest award, which takes the total generated by Merkur Community to £60,000+ since its January 2024 launch, he said:
"As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.
England Hockey oversees the sport's management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School' campaign and developing a tool kit of interactive digital resources.
We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience."
Source: https://www.intergameonline.com/casino/news/merkur-community-supports-england-hockeys-olympic-vision
