Team Vitality has entered a landmark multi-year partnership with Stake, a world-renowned online betting and gaming platform. This high-value, seven-figure agreement positions Stake as the official international betting partner for Team Vitality's Counter-Strike 2 (CS2) roster.
Revealed during IEM Cologne 2025, one of the most prestigious events in the Counter-Strike calendar, the partnership signals Stake's strategic expansion into the esports industry. It underscores the increasing appeal of competitive gaming to global brands seeking exposure, engagement, and alignment with high-performance entertainment.
Expanding Esports Influence with a Global Betting Brand
As part of this collaboration, Stake will gain prime placement on Team Vitality's jerseys, notably on the front and left collarbone. The partnership also includes a dynamic activation plan that encompasses social media campaigns, exclusive behind-the-scenes access, and the co-creation of engaging digital content.
The new Team Vitality jersey featuring Stake's branding will make its debut at IEM Cologne, aligning the launch with one of the year's most-watched and celebrated tournaments. This activation offers an ideal platform to showcase the new alliance in front of a global fanbase.
Aligning with Excellence: A Perfect Match
This announcement comes at a defining moment for Team Vitality's CS2 squad, which is currently enjoying an exceptional run of form, having recently captured both the ESL Grand Slam and the BLAST Austin Major. As a dominant force in the global CS2 scene, Team Vitality shares Stake's commitment to performance, bold ambition, and a passion for elite competition.
Stake's involvement will extend far beyond brand visibility, as it plays a strategic role in supporting the team throughout key international events. Fans can look forward to exclusive content, player access, and immersive experiences throughout the partnership.
Strategic Launch at IEM Cologne
Launching this collaboration at IEM Cologne, an event that drew over a million viewers in 2024, positions both brands in front of one of the most passionate and engaged audiences in esports. The tournament serves as a crucial moment on the competitive calendar, offering a prime opportunity to forge strong emotional connections between Stake, Team Vitality, and fans around the world.
By joining forces, Stake and Team Vitality are helping to shape the future of esports - blending entertainment, competition, and innovation at the highest level.
Vas Roberts, co-CEO of Team Vitality, said:
"This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights."
Akhil Sarin, Chief Marketing Officer at Stake, said:
"This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena."
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Source: https://europeangaming.eu/portal/latest-news/2025/07/28/187726/stake-strikes-international-esports-partnership-with-team-vitality/
