GAMSTOP's second annual self-exclusion awareness day was held successfully, supported by football clubs from all four divisions of the professional game in England.
GAMSTOP, the independent self-exclusion scheme in the UK, has launched the campaign #TakeBackControl2023 in a bid to raise awareness of the service all across social media channels, calling on the support of its partners in the field of football and other sports.
Since its inception in 2018, more than 400,000 individuals have registered with GAMSTOP. Recent statistics revealed a 30% increase in sign-ups among aged 16 to 24 in the first half of the year.
Uniquely set to reach this target audience are football clubs, and #TakeBackControl2023 supporters were famous names such as Bolton Wanderers, Crewe Alexandra, Crystal Palace, and Queens Park Rangers.
In Scotland, Ayr United and Livingston FC also supported self-exclusion day while Welsh Premier League Champions, The New Saints FC, also shared GAMSTOP assets. Also, GAMSTOP is in talks with a Premier League Club to provide workshops on gambling awareness.
Other sports organizations that participated included the Professional Darts Players Association and the Professional Players Federation. Activation via social media channels has reached over 5 million users, with more than 50,000 views on X (formerly Twitter). The social media posts conveyed essential information about registering with GAMSTOP, which is a totally free-to-use service.
CEO of GAMSTOP Fiona Palmer said:
"Everyone at GAMSTOP is incredibly grateful to the football Clubs and sports organizations who supported our second self-exclusion awareness day, and we were delighted to welcome new partners this year. Sports fans are a key demographic for us, so we know how important how they are in reaching these audiences through their own social media channels".
GAMSTOP is a free tool that allows people in the UK (Great Britain and Northern Ireland) to exclude themselves from all licensed gambling websites and apps. People can choose how long to exclude: 6 months, 1 year or 5 years.