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Novomatic opens ‘Admiral Arena Prater’, Europe’s largest betting shop

Tags: Novomatic.
Posted on 10 May 2017 by "T".

Admiral, a sports betting subsidiary of Novomatic, has just opened the largest betting shop in Europe called the "Admiral Arena Prater", which is located in Vienna's ‘Viennese Prater' amusement park.

Novomatic (creator of Book of Ra, Lucky Lady's Charm and many more popular slots) management states that its Arena Prater Sportsbar shall be providing the ‘next level in sports betting and entertainment'.

On May 1 which was its scheduled launch party, around 3,500+ guests attended, and Novomatic officially opened the doors of Arena Prater with Novomatic AG CEO Harald Neumann along with Austrian F1 Legend and company ambassador Niki Lauda who cut the ribbon.

A two-storey structure, the Arena Prater covers an amazing total area of 1,350 square meters.

Some of the décor shows autographed t-shirts of the most important teams in Vienna (Rapid Vienna and Austria Vienna) and also the national women's football team.
The place which has been specially themed with an American sports bar design shall be home to more than 70 betting terminals and a massive 42-square meter "LED Wall" that will show sports-related broadcasts throughout the day.

Exclusively developed by Novomatic's software team, the LED wall can also be split into a mosaic, showing many different screens. Novomatic CEO Harald Neumann said, "This means that, for instance, all Champions League games playing at the same time can be broadcast together - this broadcasting possibility is unique in Europe."

Open hours are from 9 am until midnight every day, the ADMIRAL has made additional special entertainment perks for its Prater customers including a ‘Red Bull Racing Seat' HD simulation game. The Admiral Sportsbar offers a wide array of food selections of ‘US classics' and ‘Austrian delights'.

ADMIRAL Sportwetten was launched in 1991 and this Novomatic subsidiary now operates in over 250 branches. The company provides jobs to 1,200+ employees in Austria.



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8 comments on "Novomatic opens ‘Admiral Arena Prater’, Europe’s largest betting shop"

 pochui10/05/2017 13:25:44 GMT
well as they say it "a prater is a prater" kinda logical thing for a software developer go into the hardware business... a vertical integration sort of, and besides it's a nice business to have a slots bar- basically a legal money printing business.
 dule-vu10/05/2017 15:12:18 GMT
I was in vienna more then 15 years ago,so would be nice to go again and to see this beautiful city and to come in this admiral arena prater to see how things works there and to make some bets!didnt know that austrians love betting so much!
 Gerimantas10/05/2017 16:45:25 GMT
It is always nice to visit a new place and if it is a very big, even biggest place- shop, cinema, xasino, anything else it is always interesting to see it live to say that I have beenn there. And it os good to visit on opening because many promotions are in that situation.
 Mober10/05/2017 21:20:16 GMT
That must be a great betting shop.
They are trying to keep you in as much as they can Smile
And if they manage to put some slots in there from the ones they own,
players will be glued there Smile
 DaCapo7111/05/2017 07:19:08 GMT
The Prater is a nice amusement park in Vienna and why not open a big sports bar, i think is´s another interesting location for the visitors their. For people which have fun with a drink and watching a sports game, it was a good think when they can place a bet verry fast.
 doubletop77711/05/2017 08:06:23 GMT
This sounds like something i would love to visit and this place must be a phenomenal sight. I could sit in a place like this all day long and just soak up the atmosphere without even having a bet
 dule-vu11/05/2017 16:06:01 GMT
If I got in near future in vienna,for sure I will come there for at least few minutes!I love to travel,so will be nice to come in vienna again and to put some bets in how they say 'europe largest betting shop'!
 Tony_MON7ANA12/05/2017 13:26:58 GMT
Austria is a country rich in history, culture, and tradition. I hope I could check out this amazing betting shop in Vienna sometime in the near future. It will be one of the the best experiences in my life.

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