Scientific Games has signed a deal that makes its OpenGaming platform the main route into the US market for premium online casino games supplier NetEnt, as well as a deal to become Big Time Gaming's exclusive distributor both in Canada and in the US.
Scientific Games + NetEnt
Hence, NetEnt and Red Tiger Gaming content is now available to SG Digital's OpenGaming partners in the regulated market of New Jersey, with Pennsylvania and Michigan to follow next. The companies are also checking out more opportunities to team up with others across regulated markets.
America has become NetEnt's biggest market and it already accounts for 10% of the group's gross gaming revenue (GGR). Based on its H1 report, GGR in New Jersey was up 148% year-on-year and GGR in Pennsylvania was up 100% on the last quarter.
The inclusion of NetEnt's slots collection, including popular titles like Divine Fortune, Gonzo's Quest and Starburst, further strengthens Scientific Games' OpenGaming platform and gives rise to an important milestone in their quest to build one of the world's biggest iGaming aggregation platforms.
NetEnt chief commercial officer Andy Whitworth said, "Scientific Games is the market-leading platform in the US. The SG partnership is a landmark moment for NetEnt in the US market." The deal will also allow players to take advantage of player engagement features built into the platform such as free-rounds, missions, tournaments and jackpots.
SG Digital senior vice president of Casino Dylan Slaney said, "Our vision for OpenGaming has always been an aggregation platform at scale with features that work across multiple studios in every regulated market."
Scientific Games + Big Time Gaming
Scientific Games also entered a deal with award-winning slot studio Big Time Gaming to serve as BTG's exclusive route into the US and Canadian market, further strengthening the long-standing partnership between the two companies in Europe.
Slaney said, "They're one of the best innovators in the digital space at the moment, synonymous with games such as Bonanza, which some would call one of the best igaming titles ever produced."