Push Gaming has completed a deal with major casino operator 32Red, giving the gaming supplier a significantly greater access to the lucrative UK market.
The latest major partnership deal for Push Gaming sees player-first titles such as the hit 2021 Jammin' Jars 2, Fire Hopper, newly released Bison Battle and upcoming title Big Bamboo become available to 32Red's large number of players in one of Europe's biggest iGaming territories.
32Red is a multiple award-winning online casino and as part of the Kindred Group, this deal marks a further partnership that strengthens Push Gaming's tier-one credentials as a true UK player favorite.
Head of Sales at Push Gaming Fiona Hickey commented on the announcement, "Deals of this stature reflect how far we've come as a studio that always puts players first. 32Red is a premier operator and exactly the type of business we're looking for in a commercial partner. Its commitment to providing the highest quality entertainment experience is a perfect match and we look forward to delighting its audience for many years to come."
Commercial Operations Manager at 32Red Adam Newnham added, "32Red has a mission to thrill by bringing players the most incREDible gaming experience available. That's why we strive to provide the best online casino games on the market and Push Gaming has a catalogue of content that aligns perfectly with these values. We're sure our players will love the new games they can now enjoy from Push."
The announcement is the first of the New Year and follows on a hugely successful 2021 for Push Gaming, having picked up crowns at the Casino Beats Game Developer Awards, Game of the Year at the 2021 SiGMA Europe Awards and also being shortlisted for an additional four crowns at the prestigious EGR B2B Awards 2021.
Source: https://www.pushgaming.com/blog/push-gaming-and-32red-tie-uk-partnership-agreement.html
