International Game Technology (IGT) has signed a 10-year licensing agreement with Sony Pictures Television, granting the company exclusive rights to the Wheel of Fortune brand across its gaming, lottery, iGaming and iLottery platforms.
The deal also includes non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos. The contract will be in effect on January 1, 2025 until December 31, 2034.
IGT's Wheel of Fortune is one of the most successful slot machines of all time. For over 25 years, casino patrons have enjoyed the famous "Wheel of Fortune" chant in almost 300 versions of the famous slot game that swiftly gained notoriety thanks to its life-changing massive jackpots.
Since its inception in 1996, IGT's Wheel of Fortune slots have paid out over $3.5 billion and awarded jackpots of more than a million dollars to 1,100+ lucky players. IGT also supports Wheel of Fortune Powerbucks games, the company's player-choice omnichannel progressive jackpot in Canada, which to this day still continues to deliver exceptional results in both land-based and online casinos.
Renato Ascoli, CEO of IGT, Global Gaming said:
"By securing exclusive access to the Wheel of Fortune brand for gaming, lottery, iGaming and iLottery through 2034, IGT can maximize the returns from this licensing partnership and further our legacy of creating omnichannel Wheel of Fortune games that drive demand. and award prolific jackpots. Sony Pictures Television has been a trusted partner of IGT for more than 25 years and, in that time, we have delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader on industry gaming performance charts and has generated significant revenue for our clients."
Suzanne Prete, Executive Vice President from Sony Pictures Television's Game Shows said:
"We are delighted to extend our long-standing partnership with IGT. This landmark agreement ensures that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come. Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in inventive ways, creating opportunities for growth and ensuring that Wheel of Fortune remains synonymous with winning and having fun."
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