Microgaming enters a new era of business with full visual rebrand to redefine its identity and reinforce its value proposition
Microgaming, the pioneering platform software provider, is celebrating its 30-year milestone with the announcement of a full visual rebrand for both its main corporate and PlayItForward websites.
The decision to update the brand's visual language marks the start of a transformative journey for Microgaming, with the company looking to go back to its roots as a leading platform software provider - a position it has held since its inception in 1994.
The Microgaming name and logo will remain untouched as a symbol of the company's legacy and the 30 years of evolution it has embraced; however, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.
Microgaming shall then be recalibrating its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider - a change of direction that was set in motion by Games Global's purchase of several of the company's key assets including its distribution business and online games portfolio back in 2022.
With one of the key elements, specifically Microgaming's pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world's biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it is heading in the future.
Since the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it's perhaps no surprise the shift in direction wasn't only the product of boardroom decisions, but that staff also played a pivotal role in creating the new narrative.
With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a celebration in June.
Alex Wilson, Head of Marketing at Microgaming, said:
"We're incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breathe fresh visual life into our brand, but also redefine who we are as a business. "Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who've helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can't wait to share it with our iGaming peers."
- Highly recommended casinos offering games by Microgaming:
PLAY
BitStarz30 Free SpinsT&C applies30 No Deposit Spins on Gold Rush Frog, Gemhalla & Alien Fruits + Welcome Bonus €/$500 or 5 BTC + 180 Free Spins
BitStarz, an award winning casino, has lots of deposit/withdrawal options; a ton of casino games; 24/7 live support; thrilling promotions & competitions!
PLAY
CherryCasinoDeposit €20, Spin & Win!T&C appliesKick off your adventure at an award-winning casino with up to 200 free spins when you make your first deposit of €20 or more!
PLAY
Karamba100% up to US$200 + 100 SpinsT&C applies100% UP TO US$200 +100 SPINS
18+, Welcome Bonus: new reposting players only. Min first deposit: US$10. Max bonus US$200. 100 Spins require 3 deposits. 100% bonus and 20 spins on 1st deposit. 40 spins on 2nd deposit (min. US$20) and 40 spins on 3rd deposit (min US$20). Spins issues on selected games. Spins and bonus wagering requirements: 35x, spins expire after 24 hours. Gambling can be addictive.
Karamba Limited, MGA license number MGA/CRP/148/2007, 18+, New Customers Only, Gamble Responsibly - www.begambleaware.org, www.gamstop.co.uk , T&Cs apply
PLAY
BetCoco25 Free SpinsT&C appliesBankrollMob Exclusive: 25 Free Spins (no deposit required). Use Bonus Code: "BRM25".
Casino Welcome Bonus:
200% up to $/€200 + 50 Free Spins on Gates of Olympus or 100% up to 0.5BTC + 25 Free Spins on The Book of Dead
PLAY
Candy Casino$€10 FreeT&C applies€/$10 on registration (no deposit required) + 200% bonus up to $€/150 on first deposit! Use promo code "CANDY1"
PLAY
GreenSpin.bet30 Free SpinsT&C applies30 Free Spins on Zeus the Thunderer!
Use code "BM30" to redeem your Free Spins or contact Support.
Also, you are eligible for a welcome bonus package up to $€2,000 in cash bonuses + 400 free spins!
PLAY
PowerUp Casino100% up to $/€800 + 300 Free SpinsT&C appliesRegister at PowerUp Casino & receive a $/€800 + 300 Free Spins Welcome Package with your first 4 deposits.
Source: https://www.microgaming.co.uk/microgaming-unveils-new-corporate-and-playitforward-websites/
