Softswiss, a leading iGaming software provider, started its path in the industry on July 21, 2009, and is now marking its 15th anniversary.
As the company celebrates its birthday, here are its breakthroughs that revolutionized iGaming.
Introduced Crypto in Gambling
In 2013, Softswiss visionaries were the first to leverage the potential of digital currencies, paving the way for their integration into the iGaming industry. Recent research says that cryptocurrency payments represent a long-term trend profoundly influencing the dynamics of online gambling. For instance, in Q1 of 2024, the Crypto Bet Symbol demonstrated an over 20% growth year-on-year.
Collected Biggest Game Portfolio
For nearly nine years, Softswiss has collected the biggest game portfolio in the industry. Recently, the Softswiss Game Aggregator has surpassed 23,500 games from 270+ providers. Offering unique player engagement tools, the Softswiss Game Aggregator powers over a thousand iGaming brands.
Elevating Service Level
Softswiss has built a comprehensive product ecosystem that enables operators to create an iGaming business of any scale from scratch. The unique blend of tech innovations and exceptional service allowed Softswiss to gain client recognition. According to researchers by marketing agency Kantar, Softswiss has achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by Softswiss.
Leading Industry Expertise
Softswiss' expertise allowed it to become an industry pioneer in conducting comprehensive research in many iGaming verticals. Over the past three years, 20+ industry reports were published, each garnering growing interest. The 2024 iGaming Trends Report became the most sought-after, with over 3,000 downloads.
This year, Softswiss appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable insights from another highly competitive field, business tips and advice regarding Brazilian business culture are now available for all iGaming stakeholders.
Revolutionizing Marketing in iGaming
Softswiss were the ones behind the vibrant ‘Bringing the Heat' and ‘Grab Success' marketing campaigns in 2022 and 2023. Held in Malta, these have made a lasting impact on discerning iGaming audience and allowed Softswiss to win the ‘B2B Marketing Campaign' accolade at the EGR M&I Awards two times in a row.
Developing Player Welfare
Softswiss' innovative advancements led to the creation of an automated Risk Scoring Tool, an instrument that can detect suspicious player activity, setting a new standard of player welfare. The innovation was rewarded at the SiGMA Africa Awards in the Responsible Gaming Category.
Promoting Social Responsibility
Throughout the past three years, Softswiss has invested millions of euro in charitable initiatives. In 2024, Softswiss launched a multi-phase charity project in response to the most devastating flood in Brazilian history. The company offered immediate aid to those affected and organized long-term support for the region's recovery. Additionally, Softswiss launched a unique and noble campaign inviting industry players to join the effort, which received widespread support from the iGaming media.
Ivan Montik, Founder of Softswiss, said:
"Such meaningful evolutionary changes are a credit to the SOFTSWISS talented experts. Personally, I am immensely proud of having built an exceptional team. Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches, and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically sound team in the industry."
About Softswiss
Softswiss, an international technology company, develops innovative solutions for the iGaming industry. With over 15 years of experience, Softswiss holds a number of gaming licenses and provides comprehensive software for managing iGaming projects.
The company's product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world's first Bitcoin-optimized online casino solution. The expert team, based in Malta, Poland, and Georgia, has over 2,000 employees.
Source: https://www.softswiss.com/news/how-softswiss-transformed-igaming/
