Push Gaming has launched PrizeFlexTM, an innovative and fully customizable jackpot solution designed to enhance player engagement and open new revenue opportunities for operators.
PrizeFlexTM is a versatile, supplier-agnostic platform that seamlessly integrates with any game or gambling product, regardless of the provider. This adaptability enables operators to create engaging experiences and increase the chances for players to win bigger prizes, improving retention while driving growth.
The solution offers a range of customizable features, such as flexible jackpot options (single-tier daily jackpots or multi-tier progressives), advanced contribution handling (up to 250 per second), intelligent math models, and market-specific configurations. Operators can personalize jackpot types, contribution models, and RTP settings to meet their specific needs and target audience.
Powered by Push Gaming's proprietary jackpot engine and RNG, PrizeFlexTM allows players to opt-in and out of the side bet jackpot at any time, with no impact on the base RTP of the game. No re-certification is required when configuring games to benefit from PrizeFlexTM, and the open jackpot system can be applied across all casino products, including Sportsbook, Bingo, and Poker.
PrizeFlexTM has already launched with LeoVegas, supporting the world's largest online casino jackpot, and recently went live with BetMGM in Brazil, marking Push Gaming's entry into the newly regulated market. Millions in jackpots have been paid out to date, and Push Gaming plans to expand into additional jurisdictions throughout 2025.
Currently, PrizeFlexTM is live in eight jurisdictions: Brazil, Denmark, Malta, the Netherlands, Ontario, Romania, Sweden, and the UK, with further expansion planned for 2025.
Push Gaming Chief Business Development Officer, Fiona Hickey, said:
"This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.
The benefits of PrizeFlexTM are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already being enjoyed by operators with more set to follow suit imminently.
Seeing the culmination of so much hard work is incredibly satisfying, and we're delighted to be broadening our development scope beyond the amazing games that we are extremely proud of."
One of the industry's most entertaining suppliers, Push Gaming is live across most of Europe's key regulated markets via Bet365, Betway, Betsson, Entain, Tipico, Svenska Spel and Sky Bet.
Source:
https://www.pushgaming.com/blog/push-gaming-revolutionises-jackpots-launch-prizeflex.html
