Leading slot developer launches its most ambitious network campaign, introducing the new CashDays X-treme tournament mechanic.
Playson, the renowned provider of digital gaming content, has announced the launch of its biggest-ever network promotion - Non-Stop Drops and Races 10KK - featuring an impressive €10,000,000 prize pool!
Playson €10,000,000 Non-Stop Drops and Races 10KK Promotion
- Promo period: July 1, 2025 to June 30, 2026
- Promo tools: Cash Blast, Short Races, Tournaments
- Prize pool: €10,000,000
- Top prize: €35,000
- Number of prizes: 200,000
Building on the momentum of last year's successful 6KK edition, which attracted participation from over 500 operators and 10 million unique users, this year-long campaign is set to deliver even more excitement. Running from July 1, 2025, to June 30, 2026, the enhanced promotion will distribute prizes every two and a half minutes, marking a 60% increase in total rewards compared to the previous edition. Each day, players can take part in two simultaneous promotions.
A highlight of this year's initiative is the introduction of the CashDays X-treme tournament, held at the end of each quarter, with top prizes reaching up to €35,000. This complements the existing Cash Days events, which take place during the first eight days of every month and continue to challenge players in exciting new ways.
The Non-Stop Drops segment, driven by Playson's Cash Blast mechanic, will award random prizes throughout the entire campaign period. Additionally, the studio's Short Races will benefit from an increased €2,000,000 prize pool, with these mini-tournaments scheduled from the 9th to the end of each month.
These strategic enhancements highlight Playson's commitment to delivering high-impact promotional campaigns that drive player engagement and offer tangible value to its global operator partners.
Tamas Kusztos, CCO at Playson, said:
"Playson's cutting edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big.
Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement."
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Source:
https://playson.com/network-campaign/non-stop-drops-races-eur10000000
https://playson.com/network-campaign/the-cash-days
https://playson.com/network-campaign/non-stop-drops
https://europeangaming.eu/portal/latest-news/2025/07/02/186056/playson-launches-e10000000-non-stop-drops-and-races-10kk-promotion/
