Wazdan, the leading gain-focused game developer, has rolled out the second stage of its Summer Drop Network Promotion, introducing the Mystery Multiplier DropTM mechanic to keep players engaged throughout the summer season.
The latest phase runs from July 27 to August 16, 2026, and is part of Wazdan's three-stage seasonal campaign created to help casino operators increase player activity and retention.
Following the success of the opening stage, which featured the Mystery DropTM promotion, the new phase adds an extra layer of excitement by rewarding players with prizes that can be enhanced through randomly assigned multipliers. Every qualifying trigger gives players the chance to receive boosted rewards, making each prize drop less predictable and more rewarding.
In simpler terms, the new Mystery Multiplier DropTM offers players the chance to land surprise cash rewards multiplied by a random value based on their wager, adding extra excitement to eligible Wazdan games without affecting the games' RTP or core gameplay.
The Summer Drop campaign is designed to support operators with a variety of marketing goals, including player retention, reactivation efforts, CRM campaigns, and increased visibility for participating games. The promotion provides casinos with an easy-to-deploy engagement tool without changing the underlying gameplay.
Like Wazdan's other promotional features, Mystery Multiplier DropTM is fully customizable and can be activated quickly by operators. It also comes with a complete set of marketing materials and promotional assets to help partners maximize the campaign's reach and performance.
The Summer Drop Network Promotion will conclude with a third and final stage later this summer, completing Wazdan's seasonal engagement campaign.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
"The response to the opening stage of Summer Drop has been extremely encouraging, with partners embracing the campaign and players responding positively to the added engagement.
Introducing Mystery MultiplierTM Drop keeps the promotion fresh while giving operators another effective tool to maintain momentum throughout the summer season."
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Source:
https://wazdan.com/news/new-releases-updates/wazdan-introduces-mystery-multiplier-drop-for-second-stage-of-summer-network-promotion
