According to a new studies, more than 1 in 10 adults will be active in online gambling by 2019. A study conducted by Juniper Research (an international investment analyst company) have shown that Italy and the United Kingdom will dominate nearly half of the projected market, which simply means that Europe is where people are most active when it comes to online gambling.
There are two major factors that support this statement:
1) The global online gambling market is getting deformed by the imminent legalization of online casino games both in Europe and the United States.
2) The digitalisation of old-school lottery to mobile devices.
Juniper Research's whitepaper entitled "Mobile Gambling - The Winner Takes It All" has presented results covering the past 2 years, obviously showing that the states of Delaware, New Jersey, and Nevada have been enjoying increased gambling revenues originating from the online gambling sector.
As a matter of fact, it's the same for the rest of the other States. The only difference is that the others have not passed an online gambling bill yet (so they do not have the proper regulations enforced for this). Therefore, they are missing out on the benefits of the huge traffic flow that the unregulated off-shore sites are getting.
Even if the EU is deeming to revise their AML (anti-money laundering) directive which shall result to national gambling policies being more harmonised and easily attainable, the currently existing revenue taxes imposed on online operators are strongly forcing said operators to move out because the price is too high for them to pay.
This is not good for both governments and licensed operators alike, because customers will definitely turn to unregulated sites just to keep on gambling online.