It's getting more and more difficult to make money from social poker apps (poker for fun, no real money involved). According to a report from SuperData Research, income from social poker gaming is on the way down, from $203 million in 2013 to $179 million estimated this year and $156 million estimated in 2017.
The decline is mainly due to the fact that Zynga Poker, which is the dominating social poker operator, is experiencing a drop in traffic. In total, Zynga Poker's player-activity dropped 44 percent last year, and it currently has just under 20 million monthly active users each month.
The site has especially struggled since launching a new version of the app last year - a change that wasn't popular among its users. The report also showed that people tend to download apps with more gaming options than just poker (casino games etc.)
"Because of Zynga Poker's overwhelming command over social poker, their performance has been reflected in the overall market," said senior analyst Stephanie Lllamas. "Their poker game has largely been fueled by the volume of its users, since average spending is low for this type of game. So we are seeing casual poker players move on to casino-style apps causing a deflation in poker figures."
"Poker games require sophisticated artificial intelligence. This makes them more difficult to develop from the ground up than other casino game types like slots, giving publishers an opportunity to leverage their existing apps," the report said.
source: venturbeat and SuperData Research
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