PokerStars is now the exclusive "poker partner" of the UFC. Photo by UFC.com, Public Domain
One of the world's leading online poker rooms has announced an exclusive partnership with the UFC.
PokerStars has confirmed it is now the "official poker partner" of arguably the biggest mixed martial arts (MMA) franchise on the planet. UFC has been in existence since 1993, long before the establishment of online poker. However, it wasn't until the late 2000s and early 2010s when UFC would become a global brand, thanks to mainstream media coverage, with their latest five-year media rights agreement with ESPN worth an approximate $1.5 billion. It's not the first time that the owners of PokerStars have sought to get into other sports, having acquired one of the world's largest sports betting operators last year in a deal worth $4.7 billion.
Read more » PokerStars teams up with UFC brand
