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UKGC releases New Guidance to Protect Consumers and maintain Safer Gambling

Tags: problem gambling, safe gambling, UK Gambling Commission, UKGC, United Kingdom.
Posted on 22 June 2022 by "T".

The new consumer protection guidance, which gambling operators are required to take account of, shall help them abide by the new rules coming into effect in September.

The Commission announced in April the new rules to ensure online gambling businesses do more to be able to detect customers at risk of harm and implement the necessary measures to protect them. The updated consumer protection guidance released on Monday, June 20, will help gambling businesses understand and comply with the new rules, which come into effect on September 12.

The currently existing guidance and the additional guidance issued during the COVID-19 pandemic will still apply and be made available for operators to refer to until September 12.

The new guidance provides more information for remote gambling businesses on:

  • identifying vulnerable customers
  • indicators of harm they must monitor for, including what is considered a ‘strong' indicator of harm
  • when to use automated systems and processes
  • how to evaluate the impact of customer interactions

UK Gambling Commission Chief Executive Andrew Rhodes said, "Operators must take account of this guidance ahead of the stronger requirements coming into effect. We are giving the industry time to prepare for the changes and expect full compliance by September. Every gambling business has a role to play to prevent gambling harm and this guidance makes clear what we expect to see, which will be supported with enforcement action should we need it.
"In the current context, including the rise in the cost of living, it is more important than ever for operators to meet these requirements to identify customers at risk of harm."

The new guidance is part of the Commission's ongoing campaign to promote safer gambling in Britain. The Commission will soon be launching a further consultation on the ways to tackle three key financial risks for consumers: binge gambling, significant unaffordable losses over time, and risks for those who are financially vulnerable.

This forms part of a broader program of work by the Commission to support industry best practice in identifying customers at risk of harm and taking action.

This program of work also includes:

  • supporting the development of an industry led solution to the Single Customer View challenge through the Information Commissioner's Office sandbox process and working with the gambling industry to evaluate the approach they develop, and
  • working with the industry on best practice algorithms for using algorithms to identify harm and ensure compliance with the requirements.



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3 comments on "UKGC releases New Guidance to Protect Consumers and maintain Safer Gambling"

 CALICUL22/06/2022 13:05:53 GMT
Consumer protection matters a lot because players risk money and they need to be as safe as possible. I hope the new protection will be very good and the players will be satisfied and happy
 antonis32101/07/2022 02:56:59 GMT
Now with the rise of the cost of living , they want to take more measures to protect players who are more vurnable to harm . I think the market by itself , nowadays , is able to protect the customers , having many tools for their customers , giving them the chance to be protected from grea losses . So , I believe that governments should not introduce new laws or rules , the existing ones are more than enough to protect players . Also , if a player is so addicted and wants to play all his money , nothig can stop him , he can find ways , play with the system ....
 dule-vu01/07/2022 04:37:52 GMT
People will spend money on one way or another!its up to them to choose on what,not on goverment!

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