
Softswiss has released its Sports Betting Events Calendar for 2025, providing a free-to-download file that highlights 84 major sporting events to support operators in enhancing their promotional strategies.
The sports betting sector continues to grow at a remarkable pace. As per Statista, global revenue in 2024 reached €45.43 billion, marking a 6% increase from the previous year. The Average Revenue Per User (ARPU) also rose, from €320 in 2023 to €330 in 2024. This growth is reflected in the surge of betting activity, with mobile betting increasing by 210% and desktop betting growing by 194%.
In 2024, several sports experienced notable growth in betting volumes:
- Football: 21%
- Tennis: 136%
- American Football: 650%
- Basketball: 115%
- Table Tennis: 640%
These figures highlight the importance of leveraging key sporting events to drive player engagement and optimize revenue. The Softswiss calendar includes 24 different sports, emphasizing the value of a diverse offering to ensure stability in sportsbook operations.
Alexander Kamenetskyi, Head of Softswiss Sportsbook, said:
"By using a personalized approach, flexible bonuses, and process automation, operators can not only enhance player engagement but also significantly reduce operational costs. This strategy will be the key to success in the upcoming year and help differentiate operators in the competitive market."
Experts at Softswiss recommend several strategies for operators to improve player engagement and streamline operations for success in 2025. Seasonal bonuses and personalized promotions, especially tied to major events, can increase player activity and loyalty.
Kamenetskyi said:
"For example, offering free bets on users' favorite sports or creating combo bonuses that cover multiple events, such as the Champions League and French Open finals, can drive sustained interest. Additionally, eSports presents a growing opportunity, allowing operators to engage younger, tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns."
A mobile-first strategy is crucial, given that over 90% of sportsbook revenue now comes from mobile users. Operators must ensure that their apps and platforms are optimized for smooth, on-the-go experiences to retain players. Additionally, automation is key to improving operational efficiency and reducing costs. By automating processes like audience segmentation, bonus distribution, and promotional campaigns, operators can save time and deliver more personalized experiences to their users.
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Source: https://www.softswiss.com/news/must-promo-sporting-events-2025/