Betting news tagged with 'softswiss'

SOFTSWISS Sportsbook is urging operators to launch their sports betting platforms well ahead of major tournaments, arguing that early preparation - not last-minute rollouts - drives the strongest revenue and retention results.

In a new interview, Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, explains why operators who try to activate a sportsbook only weeks before the World Cup often end up troubleshooting instead of benefiting from the event's traffic surge.

"Big tournaments don't forgive improvisation. If players can't explore your sportsbook early, they will simply bet elsewhere," Kuznietsova notes.

Read more » Launching Early Proves Critical for World Cup Success, says SOFTSWISS Sportsbook

SOFTSWISS celebrates a significant milestone with the first-ever win from its Sportsbook Network Jackpot, which took place during one of the industry's biggest events - SiGMA Americas.

Read more » SOFTSWISS First Sportsbook Network Jackpot hits €80,294

Softswiss has released its Sports Betting Events Calendar for 2025, providing a free-to-download file that highlights 84 major sporting events to support operators in enhancing their promotional strategies.

Read more » Softswiss publishes its Sports Betting Events Calendar for 2025

Softswiss has launched its first Sportsbook Network Jackpot, a progressive jackpot system designed to bring together multiple brands within an exclusive network campaign, all contributing to a shared prize pool.

Read more » Softswiss introduces the Sportsbook Network Jackpot