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aug
26

Hard Rock to Close in 2020, to be Rebranded into Virgin Hotel Las Vegas

Tags: Fender Stratocaster, Hard Rock, Las Vegas, Richard Bosworth, Richard Branson, Virgin Hotels Las Vegas.
Posted on 26 August 2019 by "T".

The familiar off-Strip landmark will be shut down for renovations to transition to its brand new name Virgin Hotels Las Vegas. The venue shall be completely closed starting February 2020 until almost the end of the year.

The original strategy was to complete the first four months of the renovation in stages, so that the property could be kept open for business. After that first four months, the whole area shall be closed until everything is finished. However, in the end management decided that the initial plan would be too difficult to implement.

CEO and Hard Rock/Virgin Hotels partner Richard ‘Boz' Bosworth said, "We determined that a phased closing of four months, followed by a total closure of four months was not efficient from a construction process nor could we provide a hospitality service experience our guests deserve. Therefore an approximate eight-month closure would be most efficient and ensure a timely opening prior to January 2021. We might be ready in October, but construction is an imperfect process. Until early February 2020 it is business as usual at Hard Rock Hotel & Casino Las Vegas. Virgin Hotels Las Vegas promises to be one of the most exciting, vibrant, and anticipated properties to open in Las Vegas in years."

Employees offered a choice to come back
Just like any other business undergoing extended closure for renovations, it is the employees that will suffer from this as they will be out of jobs right after the Super Bowl. It may not solve the problem entirely, but Hard Rock/Virgin is trying to help its 1,600+ workers by offering them a program called the "Stick Around and Come Back".

Of course, employee attrition will happen as a result of this temporary closure, and for sure most workers will immediately send out their resumes to other casinos as no one would want to be jobless come February 2020.

Their departures, obviously, will make it harder for the casino to function while it is still open. Thus, the casino deemed it best to offer rewards to employees who choose to stay until the closing date, with a cash bonus of up to 10 weeks' worth of salary. Furthermore, those who wish to return to work when the Virgin Hotel Las Vegas opens its doors in late 2020 will no longer undergo interviews just to get their previous jobs back. They just apply to get their old positions again.

Taking down the guitar logo
The Hard Rock, which opened in 1995, is situated on about 17 acres at Harmon Avenue and Paradise Road.

In March 2018, Hard Rock Las Vegas was acquired by Virgin Group, with the intention of rebranding the property to Virgin Hotels Las Vegas. The resort's ownership group is J.C. Hospitality.

It is expected that renovations will cost over $200 million, $50 million more than the earlier budget estimate of $150 million. The Joint rock club, 1,500 guest rooms and the five-acre pool deck shall undergo renovations as well. The casino floor will be upgraded and enlarged. The conference space shall be expanded and new restaurants will open.

The iconic giant Fender Stratocaster guitar seen out front of the venue will disappear, but Virgin founder Richard Branson said that Virgin's logo does have a "giant V which is somewhat guitar-shaped" so there may be a replacement being made that is similar to a guitar.

The casino shall close down temporarily starting February until October 2020. It may re-open January 2021 or earlier. It is likely to be re-launched sooner, in November 2020.

Source:
https://www.pokernews.com/news/2019/08/inside-gaming-hard-rock-las-vegas-closing-february-virgin-35194.htm?itm_content=pn-hp-hero-2

 


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13 comments for "Hard Rock to Close in 2020, to be Rebranded into Virgin Hotel Las Vegas"

 dule-vu26/08/2019 10:04:35 GMT
this will be big change for vegas and all guests that every stayed in this hotel and casino!this will be big difference after so many years and when you change name,logo and everything else,then nothing will be same!I know that everything is about money,but still some things should stay same!
 pajalnick26/08/2019 17:01:50 GMT
Yes, this is of course tremendous changes ... the name of hard rock is known to the whole world .... And now it’s being rebranded and it’s necessary to get used to the new name .... Perhaps this is done because at the moment the hardrocks no longer bring such money Which previously brought and it’s time for a change .... But this is of course a grand change
 bowie198426/08/2019 17:06:56 GMT
At this point in time are we really sure that Virgin is a better brand than Hard Rock on any level? Why would they need to rebrand the whole operation when people does not really care where they play/sleep/eat as long as it's still on the Strip...
 CALICUL27/08/2019 08:14:55 GMT
They will probably be redesigned in a very appropriate style, but a little different not to be outdated. It's good that this happens to change the atmosphere there and the world will be curious when this hotel will be reopened. They thought well.
 Mober27/08/2019 12:44:19 GMT
I dont see the problem here, with a business like that trying to keep or find employees.
They may have to pay something more in the end, but it wont hurt their business.
Of course they are having expenses with the renovations, but still.
And the closure will be for less than a year...
 pajalnick27/08/2019 17:54:57 GMT
Of course, any institution needs updating the interior and repair ... Therefore, sometimes you need to do it .... and due to the fact that this place was very popular, there was still no time for repairs .... everything was bypassed with minimal attempts ... . and now the time has come when major repairs are needed .... you have to lose a little money, but then they will return
 bowie198427/08/2019 18:28:13 GMT
Posted by CALICUL:
It's good that this happens to change the atmosphere there and the world will be curious when this hotel will be reopened. They thought well.

Okay, but Vegas is so mainstream now that I really don't think the majority of the tourists are going there for the 'atmosphere'. I'd rather go to Macau for that...
 CALICUL28/08/2019 09:59:51 GMT
You would be impressed if you knew how many people enter Las Vegas casinos just out of curiosity. They play modest amounts to enjoy the atmosphere of these casinos and after that they will return to their countries. This is normal because not all people who enter in a casino are desperate to earn money. Many play for pleasure or relaxation and if he wins it is even better.
 dule-vu28/08/2019 10:02:46 GMT
one thins is sure,especially for older people,who come for many years in las vegas,that they like hard rock brand and they love to play it,so its strange when they change something after so many years!I know that everything is about money,but still some things should stay same!but this is how things go in todays world!
 pajalnick28/08/2019 18:21:08 GMT
Posted by CALICUL:
You would be impressed if you knew how many people enter Las Vegas casinos just out of curiosity. They play modest amounts to enjoy the atmosphere of these casinos and after that they will return to their countries. This is normal because not all people who enter in a casino are desperate to earn money. Many play for pleasure or relaxation and if he wins it is even better.

Of course Las Vegas is not only a casino .... This is a city where a lot of different shows are held which are interesting for people to see .... and also sports fights are held .... In general, this city has something to do besides the casino. ... you can just enjoy the atmosphere of this city so playing is not necessary at all
 dule-vu29/08/2019 11:04:35 GMT
Somebody go there to gamble,somebody to drink and to have fun,somebody in strip club or to f...,somebody just on vacation!they have everything for everbody!so brands like hard rock or pawn shop are something that bring people there!
 CALICUL31/08/2019 12:03:47 GMT
It's a little weird the name chosen for this casino, because they would normally have to build a new building, so he can call her Virgin. Smile Now it depends on the bosses and sometimes they choose strange names, but in the end this casino will be very successful because whatever is new must be visited and peoples that's exactly what they do.
 bowie198404/09/2019 16:55:00 GMT
Posted by dule-vu:
they have everything for everbody!so brands like hard rock or pawn shop are something that bring people there!

They even have an NFL and an NHL team now, so they literally have everything one could look for besides gambling or prostitutes.

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