LeoVegas Group has announced they will be assigning individual deposit limits for all UK customers, in order to improve affordability checks and to increase safer gambling interactions among players.
Utilizing third-party data and a proprietary risk prediction model, UK players will be assigned a personalized deposit limit on their first deposit, which will then be frequently re-evaluated using the most recent data.
LeoVegas already provides and encourages their UK customers to access safer gambling tools via AI-powered messaging on their site, however the Swedish online casino said that the newly-imposed deposit limits will further strengthen its safer gambling offering.
The personalized deposit limits and affordability checks will be launched across all LeoVegas UK-serving brands.
A LeoVegas UK update stated, "Third-party affordability data combined with AI further enhances analysis of customers' behavior and automatically prevents at risk customers from making new deposits. Personalized deposit limits and onsite messages are examples of new initiatives using AI and innovative technology to make gambling safer."
LeoVegas Group chief executive Gustaf Hagman said, "Safer Gambling is one of our top priorities at LeoVegas: by ensuring a safe gambling experience we believe we are building more sustainable relationships with our customers.
"New technology has given us the power to refine these interactions and tailor them to our customers' specific circumstances, making them more personalized and even more effective."
The launch of the new individual deposit limits coincides with this year's Safer Gambling Week, which occurred on the first seven days of November.
Source: https://www.sbcnews.co.uk/europe/uk/2021/11/04/leovegas-protects-uk-customers-with-ai-smart-individual-deposit-limits/