Player retention is a critical factor for operators seeking to maintain a competitive advantage in the ever-evolving iGaming sector. With more than 15 years of industry expertise, Softswiss demonstrates how a strategic combination of responsible gambling initiatives and advanced analytics can effectively enhance player retention.
In an effort to expand its safer gambling program, Merkur UK has announced they will support an academic research program which aims to understand dominant trends in the relationship between gaming and gambling.
LeoVegas Group has announced they will be assigning individual deposit limits for all UK customers, in order to improve affordability checks and to increase safer gambling interactions among players.
Utilizing third-party data and a proprietary risk prediction model, UK players will be assigned a personalized deposit limit on their first deposit, which will then be frequently re-evaluated using the most recent data.
LeoVegas
