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Pragmatic Play inks Long-term Partnership with 32Red

Tags: 32red, Kindred Group, Pragmatic Play.
Posted on 25 May 2021 by "T".

Pragmatic Play, one of the well-known online casino content providers in the iGaming industry, has inked a partnership deal with 32Red, an award-winning global online casino especially in the UK market.

The partnership sees Pragmatic Play's slot games becoming available on 32Red, so players at 32Red will be able to access Pragmatic's highly popular iGaming products. Titles such as Book of Kingdoms, Book of Tut and The Hand of Midas are some of the most popular game titles from the supplier's portfolio.

32Red is one of the leading operators in the UK market. Owned by Kindred Group, 32Red has a huge collection of slot titles in their site, along with a wide variety of exciting table games.

Pragmatic Play's latest deal further expands the studio's presence in Europe, following a series of high-profile commercials with leading providers like Betway, EGT Digital and Kindred Group.

Vice President of Commercial Strategy and Operations at Pragmatic Play Bhotesh Maheshwari said, "32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand. Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us."

Commercial Operations Manager at 32Red Adam Newnham said, "We are extremely excited to launch Pragmatic Play's immersive content on as we continue to expand our offering of games at 32Red. We expect Pragmatic Play's content to go down a treat with our audience and look forward to a successful collaboration moving forward."

Pragmatic Play typically produces up to five new slot game titles per month and they also deliver Live Casino and Bingo games as part of their multi-product portfolio, available through one single API.



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7 comments on "Pragmatic Play inks Long-term Partnership with 32Red"

 dule-vu25/05/2021 18:11:37 GMT
now I dont get anymore this news about partnership with some site in UK,because every few weeks we have news how some big site have deal with them!so what?there is nothing new,they will just have their game and thats it!would be expect something more when we read about it,but everything is same!
 CALICUL26/05/2021 15:51:21 GMT
I notice many partnerships in the last period and some of them are for a more profitable collaboration. Others are because this period with the coronavirus has turned their plans upside down and they need alliances to survive on the market. 32 red is a strong name and with this deal Pragmatic play will also become better known.
 CALICUL06/09/2021 23:15:04 GMT
this collaboration is seen more lately in Bucharest, the city where I live. A studio is opened here and they have hired several dozen people for different positions. This is a good thing because they work to improve and offer a lot to their customers.
 CALICUL02/10/2021 23:20:44 GMT
How many live dealers should play on tablets, PC, laptops or smartphones? There are so many players and i don't know if it's so easy to deal with such a thing. I don't think it would be necessary for so many people to play online with live dealer. In addition, they also earn salaries that bring higher expenses and that could be included in the players' prizes. However, the two sides have great credibility and everything is ok.
 CALICUL27/10/2021 17:08:16 GMT
I think in 6-7 months there will be some more alliances, due to the fact that this Covid 19 destroying our lives. The economies will be destroyed even more and people will not play so much, if they do not have money. At the moment it is good, but we will see next year how it will be.
 CALICUL16/11/2021 20:50:28 GMT
I think they are doing well in this alliance, but i don't understand why they don't appear in the online environment in my country, to try to bite a piece of pie... from the existing market. They have a lot to offer, are ambitious and i think they could make this effort for their own good.
 CALICUL05/12/2021 08:10:14 GMT
unfortunately they have this location in Bucharest but they did not try to get a license for Romania. 32Red was approved in my country until 2016 when it was banned because it did not want to pay an annual fee to operate. More than 5 years have passed and this has not changed. They are probably not interested.

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