888 Holdings plc, one of the leading betting and gaming companies in the world, is delighted to announce the launch of award-winning online gambling brand Mr Green in Germany.
Germany is regarded as one of 888's strategic growth markets, and the group expects an opportunity to grow quickly and set up a strong market position with its best-in-class, customer-focused products and brands. Earlier this year, 888 was pleased to be given its official gaming license in Germany, and has mobilized to quickly launch its products on a locally regulated basis.
The launch of Mr Green in Germany marks the first time that this particular brand will be made accessible on the 888 proprietary technology platform.
Amit Berkovich, 888 and William Hill Vice-President Head of Poker and Rest of World Managing Director, said:
"Mr Green will be the group's spearhead brand in the German market alongside our 888 brands. Its launch is a great example of what focus, collaboration and dedication can deliver. We've been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.
We are excited to introduce thousands more players in the market to our enhanced offer and look forward to bringing other Mr Green markets onto our single technology platform in the coming months."
About 888 Holdings
888 Holdings plc (and together with its subsidiaries, "888" or the "Group") is one of the world's leading betting and gaming companies. In 2022, the Group acquired the international (non-US) business of William Hill to create a global industry leader.
Headquartered in Gibraltar, and listed in London, the Group operates from 15 offices around the world and employs approximately 12,000 people worldwide.
The Group's mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives. It achieves this by developing state-of-the-art technology and content- rich products that provide fun, fair, and safe betting and gaming entertainment to customers around the world.
The Group owns and operates internationally renowned brands including:
In addition, the Group operates the SI Sportsbook brand in the US in partnership with Authentic Brands Group.