Games Global has announced they have signed an exclusive deal with UFC for the development of branded content influenced by the popular sports brand.
Games Global shall produce unique UFC-themed slot titles over a period of three years, with the first release ready for a worldwide rollout in July this year, right after an exclusive soft launch in May.
UFC, the world's premier mixed martial arts organization, is a globally recognized sports brand with more than 700 million fans and around 260 million social media followers. The organization produces 40+ live events annually in some of the most prestigious arenas around the world, broadcasting to over 975 million TV households across 170 countries.
With a similar target audience to Games Global and the great partnership opportunities that the exclusive deal provides, the new game titles will allow both parties to recruit new players and fans. UFC will also promote and support the launch of the games through its global marketing ecosystem.
Andy Booth, Chief Product Officer at Games Global, said:
"Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for UFC's millions of fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months."
Tracey Bleczinski, SVP of Licencing at UFC, said:
"At UFC, we're always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience."
About Games Global
Games Global was founded after the acquisition of the Microgaming games portfolio and software distribution business, and aims to continue its legacy. The company now has the full rights to distribute the top-notch games developed by Microgaming that their players loved.
Also, Games Global has continued to invest in network studios, releasing new entertaining games for players, while still maintaining the innovation and high quality that is expected from them.
Games Global Group offers content in regulated markets worldwide, which is licensed by regulators such as the Malta Gaming Authority, Alcohol and Gaming Commission of Ontario (ACGO), and the United Kingdom Gambling Commission (UKGC).
Source: ttps://www.gamesglobal.com/Media/games_global_signs_exclusive_partnership_with_UFC_to_produce_unique_branded_slots
, especially about slots!
