To commemorate the launch of its 100th brand in 2025, SOFTSWISS is set to deliver a one-of-a-kind experience at SiGMA Central Europe 2025 - a live, pit-stop-style assembly of a sports car. The completed vehicle will be presented as a gift to the client behind the milestone brand on the final day of the event. This marks the first time an actual car will be built live on the floor of an iGaming expo.
Across the three-day event, a professional team will assemble an Alfa Romeo 4C Launch Edition in real time, transforming SOFTSWISS Stand 4015 into a dynamic, high-performance pit lane. This immersive showcase will raise the bar for interactive engagement in the iGaming sector, offering visitors the chance to take part in the car's construction process.
Throughout the build, expert mechanics will draw parallels between racing technology and the core principles behind SOFTSWISS solutions, including real-time data processing, scalable infrastructure, and automation. The event will culminate in a symbolic highlight: the presentation of the finished car to the partner who launched the company's 100th brand in 2025. The ceremony will take place on 6 November at 13:00, at Stand 4015.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, said:
"We believe every milestone is a shared success. Launching 100 new brands this year within the SOFTSWISS ecosystem shows the trust our partners place in us, and we're proud to celebrate this moment together. This car represents precision, collaboration, and speed, the very values that define both racing and iGaming. But more than that, this live build is a statement: we don't just talk about innovation, we put it on display - in motion, in real time, and in front of the entire industry."
Another key highlight of the exhibition will be the unveiling of the 2026 iGaming Trends Report, one of the industry's most anticipated annual insights. Produced in collaboration with NEXT.io, the report will deliver an in-depth analysis of emerging technologies, regulatory developments, and market trends shaping the year ahead.
The launch will occur on 5 November, from 12:00 to 16:00 CET, during the 2026 iGaming Trends Marathon by SOFTSWISS at Stage 2: People, Partners & Performance. This four-hour programme will feature keynote presentations and panel discussions with global experts, covering topics such as regulation, player engagement, platform scalability, and AI-driven innovation. Pre-registration for early access to the full report is now open.
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Source: https://www.softswiss.com/news/softswiss-gift-live-built-sports-car-2025/
