Marking a historic moment in its 20th anniversary year, Swedish gaming powerhouse Play'n GO has partnered with Genting to bring its games to land-based casinos for the first time.
On October 3, Play'n GO, a global leader in casino entertainment, officially launched its market-leading portfolio in brick-and-mortar casinos, a milestone in the company's two-decade-long journey. This landmark move is the result of a strategic collaboration with Genting, one of the world's premier land-based casino operators.
The launch features BOOM Slots, a new cabinet developed exclusively for Genting venues, showcasing an initial selection of 13 Play'n GO titles. Players can now enjoy popular games such as Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100, and Buildin' Bucks in physical casinos for the very first time.
Play'n GO games have already undergone a six-month trial in the United Kingdom at Genting's iconic Resorts World Casino in Birmingham. With the official rollout now underway, the games will soon be available across more than 30 Genting properties in the UK, including Genting Stratford, London's largest casino. The full expansion, featuring the initial batch of 13 titles, is expected to be completed by December.
Genting operates some of the world's most prestigious land-based casinos, spanning from Las Vegas to Malaysia. Meanwhile, Play'n GO has evolved from creating mobile-first casino games before the smartphone era into a leading provider of premium casino entertainment, with over 400 titles available in more than 35 regulated markets worldwide.
Johan Törnqvist, Chief Executive Officer and Co-Founder of Play'n GO, commented:
"This is a historic day for Play'n GO and the culmination of a vision that both Genting and Play'n GO share - to bring the best of online casino content and features to casino floors worldwide.
Play'n GO's mission is to ‘create innovative and entertaining gaming experiences everywhere'. We are excited to expand the definition of ‘everywhere' to include land-based casinos for the first time.
The vision for our new land-based business is distinctly Play'n GO flavored - ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future. We think there is an opportunity for 10s of thousands of cabinets featuring Play'n GO content globally.
Genting have been a brilliant partner throughout this project and we're looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it's a success."
Stuart Armstrong, Product Director at Genting added:
"Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer.
Play'n GO's reputation in the industry is second to none, and through this partnership we've been able to witness firsthand their agility and innovation to help bring this product to life.
We know from our trial period that Play'n GO's well known online casino content is attractive to players in land-based spaces too and we can't wait to roll this out to all of our UK properties soon."
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Source: https://www.playngo.com/post/play-n-go-games-live-in-land-based-casinos
