BGaming has revealed its first artwork for 2025 as part of the company's innovative "When Art Meets Gaming" project, a creative venture aimed at promoting local artists from cities hosting iGaming exhibitions.
For this latest collaboration, BGaming has teamed up with Barcelona-based street artist Nuriatoll. Known for her striking, vibrant style, Nuriatoll has been involved in various art projects since 2014 and has collaborated with high-profile brands such as Adidas, Seat, and Johnnie Walker. Her work features a unique blend of graphic illustrations, geometric patterns, and bold, flat visuals brought to life through a vivid color palette.
Nuriatoll's art often conveys thought-provoking messages, pushing viewers to engage with pressing societal issues. Her participation in the "When Art Meets Gaming" project aims to further bridge the gap between the worlds of art and gaming, creating a deeper connection between event attendees and the cities that host these exhibitions.
In this collaboration, Nuriatoll has reinterpreted iconic characters from BGaming's popular titles, including Wild Tiger, Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Wild West TRUEWAYS, and Gemhalla, each infused with her signature style.
Attendees of the ICE exhibition who wish to experience Nuriatoll's work in person can find her vibrant creations displayed on BGaming's stand (2E22), as well as featured on exclusive merchandise and gifts for both partners and visitors.
This marks BGaming's first "When Art Meets Gaming" collaboration of 2025, following a series of successful partnerships with renowned street artists in 2023 and 2024.
Kate Puteiko, CMO at BGaming, said:
"After finding great success with "When Art Meets Gaming" throughout the last two years, we are excited to kick 2025 off in style, working alongside one of Spain's most creative street artists. ICE is one of the hottest events of the year, and this project is an excellent way to shine a light on this new host city."
We are proud of the work we have done so far with the project, and Nuriatoll is another strong example of the kind of talented artist we like to highlight. We can't wait to see how visitors react to her stunning artwork, and we're excited to continue highlighting the power of both art and gaming."
Nuriatoll, Spanish street artist, added:
"This collaboration is a challenge for me as an artist. It's very interesting because it's not about creating new characters but about giving them my vision and my personal touch while maintaining their essence. Also, I usually use geometry and very basic shapes in my designs, so I had to find a way to represent the features that make them more recognizable. Actually, it's been a fun challenge!
Lately, I have been very focused on painting murals on the street or in public spaces where there is a lot of hustle and noise. Being able to dedicate a few days to much more relaxed digital work has been a gift. I have been able to enjoy a lot all the processes, on a creative and experimental level."
Visit BGaming's stand at 2E22 at ICE Barcelona on January 20-22 to experience the exclusive artwork of Nuriatoll!
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Source: https://bgaming.com/news/bgaming-kicks-off-2025-with-spanish-street-artist-collaboration-in-when-art-meets-gaming-project
