888poker and Caesars Interactive Entrainment Inc recently announced that they will begin a new collaboration. 888poker has signed a broad sponsorship and content pact with the World Series of Poker (WSOP) to be the leading sponsor of the 2015 WSOP in Las Vegas and the 2015 WSOP Europe (WSOPE).
888poker will offer online satellites to both WSOP and WSOPE and will be responsible for the official direct registration to all events. In addition, they will also help power live reporting on WSOP's website.
"As a true partner with the WSOP on the B2B side where we power their real-money gaming in the United States, this was a logical next step for us to carry the power of the WSOP to our players across all other major markets we serve," said Senior Vice President & Head of B2C at 888 Holdings, Itai Pazner. "This broad package gives 888poker players a great opportunity to win their way to WSOP events on our online poker site, plus gives us terrific content and assets to market our brand."
"888Poker has been a great partner to CIE for many years now," said WSOP Executive Director Ty Stewart. "But 2015 is the year they will go All-In against the WSOP. We're proud of the comprehensive offering 888poker will have for any player outside the USA who dreams to play in our flagship events. We see 888 Poker's expanded sponsorship as an important step to qualify players affordably and bring additional prize money to the tournaments."
