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oct
3

Flutter Entertainment Buys The Stars Group for $6B, Creating World's Largest Online Gambling Company

Tags: betfair, FanDuel, Flutter Entertainment, merger, paddy power, pokerstars, the stars group.
Posted on 03 October 2019 by "T".

Two of the biggest names in the world of online betting are coming together in a merger as they attempt to take advantage of the prospects in the United States after the Supreme Court has finally legalized sports betting.

Flutter Entertainment (PDYPF), owner of Irish gambling firm Paddy Power, is buying The Stars Group (TSG) of Canada, which owns the world's biggest poker site PokerStars as well as Sky Bet, for a total of $6 billion.

On Wednesday, October 2, the companies announced they agreed on an all-share merger, thereby creating the world's largest online betting and gaming company. According to Refinitiv data, the closing prices on Tuesday for both companies were almost $12 billion.

The combined companies stated during a presentation to investors that they would now have more than 13 million active customers in over 100 international markets.

Aside from Paddy Power, Flutter owns Betfair, Australia's Sportsbet and fantasy sports site FanDuel.

The newly formed group will be mainly focusing on the United States, after the US Supreme Court finally allowed the legalization of sports betting last year. According to sports media company The Action Network, 18 states have since legalized online sports betting with more expected to do the same.

During a conference call with analysts, Flutter CEO Peter Jackson said, "The opening up of the US sports betting market is perhaps the most exciting development in the industry since the advent of online betting."

Both companies say the global gambling market in 2018 was worth around $450 billion, and 11% of that came from online betting.
The annual revenue of the group in 2018, when combined, would have been £3.8 billion ($4.7 billion).
They said, "Flutter and TSG are confident that there remains a long runway of growth left for online and mobile gambling."

The deal shall result to Flutter shareholders owning around 55% of the combined group, with TSG shareholders owning over 45%. The newly formed company shall make Ireland its headquarters. It will be primarily listed on the London Stock Exchange with a secondary listing on Euronext Dublin.

The deal should be complete sometime in 2020.

Meanwhile, regulators in Germany and the UK are enforcing stricter betting rules. Regulations will shortly be imposed in Germany, and this leaves people to wonder how many German states would still allow sports betting to continue.

Source:
https://www.bloomberg.com/news/articles/2019-10-02/flutter-to-buy-stars-group-to-create-global-betting-giant
https://www.yogonet.com/international/noticias/2019/10/02/51118-flutter-to-acquire-the-stars-group-creating-worlds-largest-online-gaming-firm

 


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31 comments for "Flutter Entertainment Buys The Stars Group for $6B, Creating World''s Largest Online Gambling Company"

 dule-vu03/10/2019 12:40:24 GMT
Wow,two big companies will be one from now and they will even come on USA market!this will bring new way of betting now!when you see that value of job is 6 billion,this tell everything and what kind of money we have in betting world!you dont see often this kind of jobs,but ofcourse it will be better for them to come as one company in USA!
 shokaku04/10/2019 06:21:25 GMT
The concentration continues. This merger will put pressure on other companies, especially in the online betting markets, to make mergers of their own to stay competitive. Online poker should be less affected, as Batfair and Paddypower are only minor rooms
 CALICUL04/10/2019 11:53:07 GMT
I don't understand one thing. Owner of Paddy Power buys with $ 6 billion a competitor which is named The Stars Group but why it's called fusion? Normally, fusion occurs when they are allied but in this case Canadians sell. They will be successful anyway because they have a lot of customers.
 Mober04/10/2019 13:52:53 GMT
Big news of course, and the big game got bigger for them.
Even more slices from the pie for some from the online poker world.
I dont think that this is a good situation for the players.
It is becoming a bit of monopoly here.
And when that happens then the perks for the players are getting lost...
 crankmuppet04/10/2019 14:20:21 GMT
I agree with Mober. Getting rewards for playing at Pokerstars had become harder over the last several years, particularly for the recreational grinder.

I don't see this trend changing with this monopolistic announcement, though initially there might be some celebratory offerings marking the conclusion of the deal, particularly in the sports betting division.
 dule-vu05/10/2019 08:13:57 GMT
I think that main reason for this,is USA market and they wouldnt do this kind of job only to have big company in europe,but america is huge market and you cant fight alone,you must have big company for 300 million people!but ofcourse this will bring new things for us also and we will see good or bad!
 CALICUL05/10/2019 11:55:51 GMT
This thing with buying of The Star Group also involves buying of the poker room, casino or other games owned by the Canadian company. They will make a profit in a few years because they bought with 5 billion and now and now they sell for 6. During these years they also had a profit here.
 Nightkid05/10/2019 12:47:33 GMT
This is just when people have money spent on whatever xD but well I do not know that I can comment on this issue since I do not know much about the subject, but as always I walk through where there is some news always and leaving my comment Big Smile Big Smile Big Smile
 bowie198405/10/2019 15:35:14 GMT
Welp, at least we no longer have to curse at Amaya whenever something go wrong with Stars, but seeing that all these other companies have great betting promos every month I think they will re-up PS' marketshare with some great promo material soon.
 CALICUL06/10/2019 07:58:23 GMT
This corporation The Stars Group Inc. it was called in the past Amaya Inc., Amaya Gaming Group Inc. and Rational Group. Unfortunately for them they were not so rational with the players and they made bad decisions... Their sports or poker betting software need to be changed.
 dule-vu06/10/2019 09:46:36 GMT
this sites,like paddy power,sky bet and others have great promotions at their sites,so now is question what they will offer to american players!they must give great deposit or free promotions and they must be better they other companies!its huge market and so much money is in the game!
 thomas30dk06/10/2019 10:33:19 GMT
That´s.... insane....
 dule-vu07/10/2019 14:32:26 GMT
on all of this sites,I am most of my time on paddy power site!its great site and I am member there for 8 or 9 years!last months I have problems with this country restrictions,so I must use VPN,but that why I dont play much now there!at least my goverment didnt block some other site,like party casino and poker!
so will be nice to see will this bring something new to us,players in europe,this big job in america!
 CALICUL08/10/2019 08:45:36 GMT
What interests me here is to see more good games and more promotions, bonuses or free games.
Only in this way Pokerstars will bring the players back to the tables. I'm not interested in who the employer is. I want to see something beautiful as it was in the past.
 shokaku08/10/2019 10:14:21 GMT
I doubt that there will be much changes to the poker rooms involved. They are only the minor part of the deal. The main focus in this merger lies on the bookies of the two groups of companies. There a new big player will be created, that can keep up with the big boys like bwin/Party.
 Nightkid08/10/2019 12:21:46 GMT
Well I had already said something in this post I think but just as I pass by again commenting on something more as always, the truth is not much of the subject but apparently it seems something big at first glance ... without more to say I see them later colleagues Cool Cool Cool
 erru910708/10/2019 13:55:11 GMT
This is something that can turn out in two different ways depending on how they want to deal with things. Either the poker platforms will be uneffected by this or players will see a decrease of promos and freebies. When a huge company gets more and more influence over something, things generally turns out bad for the customers. No need to offer good promos when you have noone to really compete with. I doubt this will be an exception.
 dule-vu08/10/2019 16:39:01 GMT
dont understand why anybody talking about poker,when main ting is betting and how they will react on that part of gambling!and most of this companies are for betting and casino games,not for poker,no matter that poker stars is part of it!so for now,this has nothing with poker part!
 CALICUL09/10/2019 09:37:31 GMT
Now i see very well who does not understand what it is about in some threads. This is about poker too because they also buy the poker room. There may be a price for fusion in all areas and here includes the Pokerstars room. Read the thread again and maybe this time you can see better than you read last time. Smile
 bowie198412/10/2019 21:31:01 GMT
If they have even a modicum of brain they will have all these sites where they offering a poker client as well join the stars' network right away. Different client but the same network would make better outcomes for everyone.
 CALICUL13/10/2019 14:50:59 GMT
I want like things to change in better for the players. This thing is necessary because it's not possible to attract players if you don't do something good for them. Amaya Group he proceeded wrong but now with a new associate or owner it has to change in good.
 dule-vu14/10/2019 08:50:38 GMT
will be interesting to see results of their work,after americans starts betting on this site!I am sure that they will wager lot of money on this site and they will earn big figures from players!but I am sure that big amounts will be in game and who know how many of them will register right away on this site!
 Nightkid14/10/2019 14:31:48 GMT
the truth is all this is good, and if it was to see how everything goes when people start playing ... I am sure they will win a lot of money and it is possible that new players attracted to the site enter so it goes later as it goes all whether he did this or not Cool Cool Cool
 bowie198414/10/2019 21:46:53 GMT
Posted by dule-vu:
will be interesting to see results of their work,after americans starts betting on this site!I am sure that they will wager lot of money on this site and they will earn big figures from players!

If they let the americans come back to real-money-poker on PS there will be another boom within the playerpool. By all means it could only bring great things for everybody on many levels.
 CALICUL16/10/2019 22:58:20 GMT
The Stars Group has made 4 very big mistakes in recent years. It increased the commission for some games, changed the software to a much worse one, eliminated FPP, VPP etc ... and changed the structure to many games. These kinds of decisions are very bad.
 levi981219/10/2019 17:53:15 GMT
it is scary to see how much of a monopoly this big gamble groups have combined. little rooms and casinos dont stand a change against the multi million promos the big corps can trow arround like confetti at a trump rally
 bowie198419/10/2019 21:32:09 GMT
Posted by levi9812:
it is scary to see how much of a monopoly this big gamble groups have combined. little rooms and casinos dont stand a change against the multi million promos the big corps can trow arround like confetti at a trump rally

The same is going on everywhere in other industries as well. The mammoth companies are stopped innovating and instead they just buying up most of the newcomers with potential to increase revenue. This time a mammoth is buying another mammoth.
 CALICUL19/10/2019 21:37:26 GMT
This does not matter for me. I would like another way of thinking in this buying process, because i wish for the players, to be more respected here, in all games of Stars Group. They won't do anything good, then their success will not exist.
 dule-vu20/10/2019 08:53:53 GMT
Posted by bowie1984:
Posted by dule-vu:
will be interesting to see results of their work,after americans starts betting on this site!I am sure that they will wager lot of money on this site and they will earn big figures from players!

If they let the americans come back to real-money-poker on PS there will be another boom within the playerpool. By all means it could only bring great things for everybody on many levels.


yes,this will change everything!you can imagine how many of them will again play at poker stars (and other sites ofcourse) and how big prize pool will be for all tournaments!but to see first what this will bring to betting sites and they to see how thing will be with poker!
 levi981220/10/2019 21:24:12 GMT
wow, they really getting out of their way to set something asstonishing! :0 good luck !
 CALICUL21/10/2019 08:16:12 GMT
I would love it if they come with improvements in sports betting, because at this moment i cannot bet on certain betting offers, because their software is one that i don't like. I waste a lot of time, if i want to make tickets because i did not understand how it works their sistem.

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