Unibet Poker is an online poker site launched in 2001, and it is a part of Unibet Group Plc, a publicly listed company at the NASDAQ OMX Nordic Exchange in Stockholm. Founded by Anders Ström, Unibet is one of the biggest privately-owned bookmakers in Europe (especially in Scandinavia) that opened in 1997 and provides services in 20 languages through www.unibet.com.
A solid focus on casual players that won over everyone
In the past, Unibet Poker utilizes the software provided by Microgaming Poker Network (MPN), but because of the insight that being part of a poker network is not sustainable for Unibet in the long run, they decided to make a transition. As of January 2014, Unibet Poker uses the software developed by Estonian-based Relax Gaming, with the main goal of "bringing the fun back to poker via creating software with a clear focus on the casual player".
This new software makes the website very user-friendly, and their graphics are well-designed and very pleasing to the eyes. Players will get to enjoy: a new lobby, rich 3D backgrounds, easy table selection, the freedom to change screen name and avatars, the addition of new social gameplay features such as missions and achievements, and many more! The new software will not allow saving hand histories for tracking software purposes, which will result in "less grinding with statistics programs and HUDS (heads-up displays). The software is available for PC and Mac versions in the form of both downloadable clients and browser-based apps as well as mobile versions for Android and iOS devices.
Games and Tournaments
Thanks to Relax Gaming as its software, Unibet Poker was one the first to offer the fast-fold product as an alternative to its primary poker software. Also, players can join in on tournaments that allow less than 100 opponents and with smaller buy-ins. To further spice things up, Unibet Poker throws in an occasional big tournament. What most people like about Unibet Poker is that they are determined on prioritizing the needs of recreational players over the expectations of seasoned cash game veterans.
€200 Welcome Bonus
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- a €200 Playthrough Bonus (released in increments as you play poker)
- €20 worth of Poker Tickets (credited to your account after you make your first deposit), and
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Mobile
The Unibet Poker app is not just a lighter version of the site's main software client, as it offers almost all the same features. This includes both cash and ring games, unlockable achievements, and the option to play on five tables simultaneously on iPad (and up to four tables on other Android and iOS/Apple smartphones and tablets). Also, one can always switch around their poker identity to keep opponents guessing.
Licenses
Unibet Poker is owned by Kindred Group (formerly Unibet International Ltd) that is licensed by the Lotteries and Gaming Authority (LGA) of Malta. Unibet also has licenses in Denmark, Romania, and the UK.
Conclusion
Since Unibet's specialty is bookmaking, it attracts recreational players that hit the poker tables between sports matches, thus keeping the games loose. Also, Unibet discourages sharks from getting an unfair advantage by not allowing heads-up displays. Through a quick-seat feature, players are assigned a table at random, preventing the stalking of amateur players by experienced ones.
As this poker site is mostly geared towards rec players, the games are guaranteed to be fun and loose. The site traffic may be relatively low compared to other big sites, but you won't have any trouble finding a table full of soft players even at the lower stakes.
They have a wide range of tournaments including lots of hourly freerolls, bounty tourneys, GTD tourneys with jackpots and satellites to the Unibet Open.