
888 Holdings, one of the leading betting and gaming companies in the world, is delighted to officially launch its rebranding into Evoke plc.
Evoke, along with its industry-leading brands, has set its sights on a clear mission: to make life more interesting by delighting players with world-class betting and gaming experiences. It will do this by building on its strengths - from proprietary technology to award-winning content - to drive growth while ensuring player safety is the heart of everything it does.
Changing its name to evoke better reflects the Group's values, unifies colleagues under one clear identity and - alongside its strategic framework and value creation plan - will support the business in reaching its significant potential.
All of their brands, namely 888casino, 888poker, 888sport, Mr Green and William Hill shall continue to operate under their original names, as usual.
Per Widerström, CEO of evoke plc, commented:
"Today marks the start of evoke's exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.
With our clear strategic framework and value creation plan, we are confident that we can cement evoke's place at the heart of the global betting and gaming industry for years to come."
Source: https://www.evokeplc.com/news-and-media/latest-news/888-holdings-plc-completes-rebrand-evoke-plc/