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888 Holdings officially rebrands to Evoke plc

Tags: 888 Holdings, Evoke plc.
Posted on 17 May 2024 by "T".

888 Holdings, one of the leading betting and gaming companies in the world, is delighted to officially launch its rebranding into Evoke plc.

Evoke, along with its industry-leading brands, has set its sights on a clear mission: to make life more interesting by delighting players with world-class betting and gaming experiences. It will do this by building on its strengths - from proprietary technology to award-winning content - to drive growth while ensuring player safety is the heart of everything it does.

Changing its name to evoke better reflects the Group's values, unifies colleagues under one clear identity and - alongside its strategic framework and value creation plan - will support the business in reaching its significant potential.

All of their brands, namely 888casino, 888poker, 888sport, Mr Green and William Hill shall continue to operate under their original names, as usual.

Per Widerström, CEO of evoke plc, commented:
"Today marks the start of evoke's exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.

With our clear strategic framework and value creation plan, we are confident that we can cement evoke's place at the heart of the global betting and gaming industry for years to come."


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3 comments on "888 Holdings officially rebrands to Evoke plc"

 dule-vu17/05/2024 06:16:59 GMT
so they will just change name of holding, but all sites under them will stay with names that they are years on market? dont know what this change will bring to name and what this evoke mean, but dont know why now after so many years! its another thing when some company buy another one, but they change name of holding and all famous site under name will have same names!
 Fakiry19/05/2024 17:35:08 GMT
This rebranding effort aligns with the company's mission to enhance the entertainment value for its players by delivering exceptional betting and gaming experiences. Evoke plc aims to leverage its proprietary technology and award-winning content to drive growth, with a steadfast commitment to player safety at its core. The new name, Evoke, is intended to better represent the Group's values, create a unified identity among its employees, and bolster the company’s strategic framework and value creation plan, positioning it to realize its substantial potential.
 dule-vu19/05/2024 17:44:19 GMT
Hope that they will be just better, not only change in name of holding!

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