Malta-based gaming giants Betsson Group have received a newly introduced award by the Swedish Gambling Association.
Betsson is proud to announce that they have won the new Customer Satisfaction - Marketing award at the Swedish Gambling Awards which was livestreamed Wednesday afternoon.
Organized by the trade organizations Swedish Gambling Association Spelbranschens Riksorganisation (SPER) and Swedish Trade Association for Online Gambling Branschföreningen för Onlinespel (BOS), the Swedish Gambling Awards shed light on the work being done in the industry to create a healthy and safe gambling sector. Even though the industry provides joy and entertainment for many people in Sweden, there are some challenges it still needs to address. One of the things that typically attract a lot of criticism is the increasing amount of aggressive gambling advertising.
Thus, for the first time ever, the Swedish Gambling Awards this year have introduced a new category: Customer Satisfaction - Marketing.
It was Betsson that won this category, all thanks to their "Fimpen's Resa" (Fimpens Journey) web series which has really captured the hearts of sport enthusiasts in Sweden.
The jury said as they chose Betsson as the victor, "In a world where marketing often equals commercials and short sighted conversion which risks to further increase the ad overload, Betsson choses to create quality content where the average viewer watches for an impressive 17 minutes in a row. This is obviously a long term initiative, the show is now on its fourth year, and it adds value both to the customers and to Betsson. It creates an emotional connection with Betsson, which goes beyond fast wins and bonuses. The jury is impressed and "hockey clubbed" Betsson as the winners."
PR Manager at Betsson Robin Olenius commented about the win, "We're really happy to win this highly competitive award. We believe that what we created with Fimpens Resa truly stands out as a best practice of how a betting operator can add value by communicating without screaming. In an industry which often is criticised for aggressive advertising, we focused on quality content that appeals and creates engagement among hockey supporters around the country and we are therefore honoured to be recognised in this way at the Swedish Gambling Awards."
Now on its fourth season, Fimpens Resa has garnered over 7 million views on YouTube and still getting a record-high engagement on social media. For this season, Fimpens Resa moved away from the top leagues and is instead focusing on the lower divisions of hockey.
Betsson has indeed come a long way - starting from a single slot machine way back in 1963, to being listed on Nasdaq Stockholm and now holding gaming licenses in 18 jurisdictions. Today, the multi-national company employs about 1,900 people from 60 nationalities in 11 locations worldwide.
Betsson Group has three categories:
As of April 2022, they have won the following awards: