The influence of super celebs can make or break a brand overnight.
It only took one simple gesture from a football superstar to significantly bring down a mega brand's share price, by the billions.
The controversy that sparked over Cristiano Ronaldo removing the Coke bottles at a Euro 2020 press conference and replacing it with water resulted to Coca-Cola's share price dropping to $4 billion.
Read more » Coca-Cola Shares Dropped after Cristiano Ronaldo Swaps Sodas with Water Bottle
