888sport, the innovative sport division of 888 Holdings plc, is happy to announce that they have signed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner both in the UK and Ireland up until 2025.
As stated in the new agreement, 888sport shall expand on its highly successful partnership with the NFL which has spanned across the past two seasons. For the highly-anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later in 2022, fans can expect to see the 888sport logo visible on the outside of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.
In line with the Group's strategic plan to create interesting content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL's apps and Fantasy products including Pick'em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes such as official merchandise and tickets to upcoming Super Bowl events.
The new agreement between 888 and the NFL strengthens the duo's longstanding relationship, which included a previous partnership with NFL team, the New York Jets - the first partnership of its kind between an NFL team and a purely digital gaming company.
VP - Head of Sport at 888sport Kieran Spellman said, "We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK and Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season."
Director International Marketing and Head of Sponsorships at 888sport Pedro Barreda said, "This partnership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL's official betting partner for many years to come."
UK Senior Director, Commercial, at the National Football League Michelle Webb said, "We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience."
Source: https://www.nfl.com/news/888sport-extends-agreement-to-sponsor-the-nfl
Image: https://sportsmintmedia.com/nfl-extends-sponsorship-with-888sport-in-uk-and-ireland/
