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Betsson launches New Global Ad Campaign - A Bet makes the Difference

Tags: Betsson.
Posted on 30 August 2023 by "T".

Betsson, the premium betting company known for its ongoing support and commitment to sports, has launched a new advertising campaign that targets many markets across its international operations, particularly those in established territories in Europe and Latin America.

The campaign entitled "A bet makes the difference" features a series of commercials developed by Betsson's in-house advertising team, mainly emphasizing that betting is more about ‘elevating excitement' rather than big wins.

Betsson plans to roll out the ads in:

  • Europe - where it is active in multiple markets such as the Nordics, Malta and the UK, among others
  • Latin America - further building on a campaign wherein they've formed a partnership with Argentina's Boca Juniors football club

CEO of Betsson Group Jesper Svensson explains: "As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry."

Rodrigo Saavedra is the director of the commercial, and as mentioned above, the ad focuses more on the ‘exhilarating experience' of placing a bet and the enhancement of the sports viewing experience.

In the advert, a man is seen to be watching a boring football match, with other spectators falling asleep around him, prior to placing a bet on the Betsson app.

The game suddenly became lively with the customer at the center of it, after which he is also transported to a tennis match, and a David vs. Goliath-inspired basketball contest, with Motley Crue's ‘Kickstart my Heart' playing in the background.

Betsson also emphasizes that the same concept of the sports betting marketing tagline can be applied to online casino gaming. Instead of the usual perspective of betting marketers that only winning moments are entertaining, the main focus here is on the "excitement of the bet as a form of entertainment."

Global Brand Director at Betsson Kay Höök added: "While we can't control the excitement of a match or guarantee wins, we can assure our customers that placing a bet, small or big, will amplify the excitement. 

While many other betting companies focus on big, quick wins, our emphasis lies in cherishing the excitement itself and the heightened entertainment that a bet provides.

Our goal is to enhance the entertainment value and intensify the excitement for our customers. While potential winnings remain a possibility, we don't want the prospect of winning to define our communication. Our message is that when you gamble responsibly, you will enjoy the excitement even if you don't win."

Betsson celebrates 60 years this 2023, and for them, this innovative global marketing concept paves the way towards reshaping the industry scene and redefining the essence of entertainment through responsible engagement.




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9 comments on "Betsson launches New Global Ad Campaign - A Bet makes the Difference"

 dule-vu30/08/2023 07:01:06 GMT
we will see what this promotion will bring to betsson and what this will change to players! they are big company who is for 60 years on market and they want to change something every year, this time in betting! we see that they take a share even in latin america, but too bad that they are closed for lot of countries in europe, ofcourse because of goverment restrictions! didnt know that they are partner with such a big club as boca juniors, so we can imagine how big profit they expect in latin america!
 pe3ry6us30/08/2023 11:31:35 GMT
Unfortunately, as you said, this platform is also closed for many countries in Europe. Like many others. For too many years, there have been very big differences between European countries. And we players can't do anything about it and miss many opportunities. Aww crap!
 CALICUL30/08/2023 11:52:08 GMT
we play where we can because we have a lot of places for most countries in the world. Almost all people have variants of playing and that is very good. Maybe in North Korea they don't have games.
 pe3ry6us30/08/2023 12:31:22 GMT
Yes you are right. Probably there are no legal options in Korea. But even there there are some who will somehow find options Cool
 dule-vu30/08/2023 12:32:16 GMT
we still have lot of problems in europe...
 antonis32118/09/2023 01:09:27 GMT
It's not only the winning moments or the results that count . I could agree to this . But mainly it is the winnings.

If you don't win , sooner or later you will lower appetite to bet on sport or casino or even poker .
Ofcourse betting is entertainment and fun , but you need to play carefully , with bankroll management . The procedure to study some stats , watch some games before I place a bet is always very nice and fun . But in the end the results determine the final mood .... also in casino , it is fun bet , the procedure of betting in ots or other casino gam s is fun , but if the final result is loss most of the to es , then that could destroy the fun of the game for sure .
 dule-vu18/09/2023 04:19:33 GMT
 antonis32120/09/2023 15:47:32 GMT
Lol . I read again my previous post on this thread . Too many mistakes or not correct words . Many times I type sth from my mobile , and sth else is written , many times the finger presses a keyboard word and another one is pressed (the one next to it) . Other times my mobile doesn't correct in a right way my typos , I write sth and it fixes it with a wrong word or even with broken words that have no meaning . This problem is mainly on my mobile because the screen keyboard is small . But even when I rotate screen for a larger screen and therefore a larger keyboard , even then mistakes do happen
These wrong words or broken words are tiring to read or irritating when it happens took many times. But what's more undesirable is that sometimes when it auto corrects the wrong word it might input a silly word in place of the corrected one ,or not just a silly but even worse ,an insulting word . It happened twice . In one of these times it input a word that changed completely the meaning , in a pervert way .... lol
 dule-vu20/09/2023 16:29:49 GMT
Ha,ha Big Smile

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